Brandwave

Bachan's vs Kewpie:Which is more popular?

In September 2026, Kewpie had more branded searches than Bachan's among sauce and condiment brands worldwide. Kewpie had about 368,000 branded searches, while Bachan's had 14,800. Kewpie made up 23.3% of all sauce and condiment brand searches we track, and Bachan's accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Bachan's and Kewpie each appeared in two of the four answers. Kewpie was mentioned before Bachan's in two out of three answers that named either.

Among sauce and condiment brands worldwide in September 2026

Who do people search for more?

Kewpie, about 25 searches for every 1 for Bachan's

Kewpie 368K searchesBachan's 14.8K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Bachan's in 2 of 4Kewpie in 2 of 4

Who does AI recommend more?

Kewpie, named ahead of Bachan's in 2 of 3 answers

Kewpie first in 2Bachan's first in 1

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bachan's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kewpie was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kewpie was listed before Bachan's in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heinz1st
  2. Duke's2nd
  3. French's3rd
  4. Kikkoman4th
  5. Kewpie5th
  6. Frank's RedHot6th
  7. Cholula7th
  8. Bachan's8th
  9. Masterfoods–
  10. Wattie's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duke's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • French's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Heinz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cholula3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kikkoman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Frank's RedHot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kewpie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bachan's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterfoods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wattie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sauce and condiment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bachan's or Kewpie more popular in search?

This chart shows how often people search Google for Bachan's and Kewpie by name. Each line represents a brand's share of searches for all ten sauce and condiment brands we track, month by month, from English-language searches worldwide.

Bachan's and Kewpie among sauce and condiment brands worldwide, by month

Share of searches by month for Kewpie, Bachan's. The figures are in the table below the chart.

View monthly share of searches table
MonthFrench'sKewpieHeinzCholulaKikkomanBachan'sMasterfoodsFrank's RedHotWattie'sDuke's
Oct 202553.2%19.4%13%8.7%3.9%0.96%0.28%0.28%0.23%0.03%
Nov 202554.5%19.9%10.9%8.9%4%0.98%0.29%0.29%0.19%0.03%
Dec 202555.5%20.3%9.1%9.1%4.1%1.2%0.24%0.3%0.16%0.03%
Jan 202651.7%23.1%10.4%8.5%4.6%0.93%0.34%0.28%0.18%0.02%
Feb 202652.6%23.5%8.6%8.6%4.7%1.2%0.28%0.28%0.19%0.02%
Mar 202651.5%23%10.3%8.4%3.8%1.1%0.34%0.28%1.1%0.06%
Apr 202652.1%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.23%0.02%
May 202652%23.3%10.4%8.5%3.8%1.1%0.34%0.23%0.18%0.02%
Jun 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%
Jul 202653.2%23.8%8.7%8.7%3.9%0.96%0.28%0.23%0.16%0.02%
Aug 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.15%0.02%
Sep 202652.2%23.3%10.5%8.6%3.8%0.94%0.28%0.23%0.18%0.02%

How has the Bachan's and Kewpie comparison changed over the last 12 months?

3 findings
  • Kewpie was ahead of Bachan's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bachan's’ share of searches among sauce and condiment brands worldwide moved from 0.96% to 0.94%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Kewpie’s share of searches among sauce and condiment brands worldwide moved from 19.4% to 23.3%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for sauce and condiment brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bachan's’ and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bachan's

1 branded search term

  • bachans

Kewpie

1 branded search term

  • kewpie mayo

How the Brand Demand Index is measured

Other head-to-heads among sauce and condiment brands

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