b.tan vs COOLA:Which is searched more?
In September 2026, b.tan had more branded searches than COOLA among self tanner brands worldwide. b.tan was estimated to have 27.1K branded searches compared to COOLA’s 390, and held a 13.7% Share of Search versus COOLA’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or COOLA?
Compare the self tanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for b.tan, COOLA. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Jergens | Coco & Eve | b.tan | Isle of Paradise | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 18.6% | 24.9% | 15.2% | 7% | 0.15% |
| Nov 2025 | 36.8% | 16.5% | 27% | 13.4% | 6.3% | 0.13% |
| Dec 2025 | 38.7% | 17.3% | 23.2% | 14.1% | 6.6% | 0.14% |
| Jan 2026 | 34% | 18.6% | 25% | 15.2% | 7.1% | 0.18% |
| Feb 2026 | 34% | 18.6% | 25% | 15.2% | 7.1% | 0.22% |
| Mar 2026 | 38.6% | 14.2% | 23% | 17.4% | 6.6% | 0.31% |
| Apr 2026 | 43.4% | 13% | 21.4% | 15.9% | 6% | 0.28% |
| May 2026 | 43.5% | 13% | 21.1% | 15.9% | 6% | 0.42% |
| Jun 2026 | 44.8% | 13.4% | 21.7% | 13.4% | 6.2% | 0.53% |
| Jul 2026 | 40.7% | 18.2% | 20% | 14.9% | 5.6% | 0.58% |
| Aug 2026 | 38.7% | 21.2% | 19% | 14.2% | 6.5% | 0.38% |
| Sep 2026 | 37.5% | 25.1% | 18.2% | 13.7% | 5.2% | 0.2% |
How has the b.tan and COOLA comparison changed over the last 12 months?
3 findings
- b.tan was ahead of COOLA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide moved from 15.2% to 13.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, COOLA’s estimated Share of Search among self tanner brands worldwide moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for self tanner brands worldwide in September 2026?
2 changes
Other head-to-heads among self tanner brands
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and COOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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