Brandwave

AWS Certification vs PRINCE2:Which is more popular?

In September 2026, AWS Certification had more branded searches than PRINCE2 among IT certification providers worldwide. AWS Certification had about 135,000 branded searches, while PRINCE2 had 14,800. AWS Certification made up 8.8% of all IT certification provider searches we track, and PRINCE2 accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about IT certification providers, AWS Certification appeared in one of the five answers and PRINCE2 in none.

Among IT certification providers worldwide in September 2026

Who do people search for more?

AWS Certification, about 9 searches for every 1 for PRINCE2

AWS Certification 135K searchesPRINCE2 14.8K searches

Who does AI mention more?

AWS Certification, mentioned in 1 of 5 answers, PRINCE2 in 0

AWS Certification in 1 of 5PRINCE2 in 0 of 5

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Top IT certification providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS Certification was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PRINCE2 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CompTIA1st
  2. Cisco2nd
  3. Microsoft Learn3rd
  4. ISC24th
  5. AWS Certification5th
  6. PRINCE2–
  7. PMI–
  8. GIAC–
  9. EXIN–
  10. Axelos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cisco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CompTIA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Learn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ISC22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Certification1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PRINCE20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PMI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GIAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EXIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axelos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT certification providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AWS Certification or PRINCE2 more popular in search?

This chart shows how often people search Google for AWS Certification and PRINCE2 by name. Each line represents a brand's share of searches for all ten IT certification providers we track, month by month, from English-language searches worldwide.

AWS Certification and PRINCE2 among IT certification providers worldwide, by month

Share of searches by month for AWS Certification, PRINCE2. The figures are in the table below the chart.

View monthly share of searches table
MonthCiscoMicrosoft LearnCompTIAAWS CertificationPRINCE2PMIGIACISC2EXINAxelos
Oct 202536.6%23.2%24.5%12.5%1.4%0.92%0.5%0.27%0.02%<0.01%
Nov 202538.4%24.4%21%13.1%1.4%0.96%0.43%0.23%0.02%<0.01%
Dec 202535.3%27.4%19.6%14.7%1.3%0.88%0.48%0.26%0.02%<0.01%
Jan 202636%28%20%12.3%1.7%1.1%0.6%0.27%0.02%<0.01%
Feb 202642.9%22.5%19.4%12.1%1.3%0.89%0.49%0.26%0.02%0.02%
Mar 202641.3%25.6%18.7%11.7%1.3%0.86%0.38%0.25%0.02%0.02%
Apr 202642.7%22.7%19.5%12.2%1.3%0.9%0.4%0.21%0.02%<0.01%
May 202641.1%25.8%18.8%11.8%1.1%0.86%0.31%0.26%0.02%0.01%
Jun 202642.2%27.4%15.8%12.1%1.1%0.89%0.32%0.18%0.02%<0.01%
Jul 202644.9%28.1%14%10.5%1.2%0.77%0.34%0.19%0.01%<0.01%
Aug 202647%24.3%17.5%9.1%0.99%0.66%0.3%0.16%0.01%<0.01%
Sep 202645.7%22.9%20.6%8.8%0.97%0.65%0.29%0.16%0.01%<0.01%

How has the AWS Certification and PRINCE2 comparison changed over the last 12 months?

3 findings

How did search popularity change for IT certification providers worldwide in September 2026?

2 changes

  1. AWS Certification’s share of searches among IT certification providers worldwide has lost ground for 3 months in a row, from 12.1% to 8.8% in September 2026.

  2. Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AWS Certification’s and PRINCE2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Certification

1 branded search term

  • aws certification

PRINCE2

1 branded search term

  • prince2 certification

How the Brand Demand Index is measured

Other head-to-heads among IT certification providers

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