Brandwave

How popular isPMI in search?

In September 2026, there were an estimated 9.9K branded searches for PMI worldwide which is down 18.2% over the last 12 months. PMI holds 2.8% estimated Share of Search among IT certification providers worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CompTIA90.9%
  2. PRINCE24.3%
  3. PMI2.8%
  4. GIAC1.3%
  5. ISC20.69%
  6. EXIN0.05%
  7. Axelos0.02%
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Which IT certification providers compete with PMI?

PMI against IT certification providers worldwide, by month

Share of Search by month for CompTIA, PRINCE2, PMI. The figures are in the table below the chart.

View monthly share of search table
MonthCompTIAPRINCE2PMIGIACISC2EXINAxelos
Oct 202588.8%5%3.3%1.8%0.99%0.09%0.03%
Nov 202587.2%6%4%1.8%0.96%0.09%0.04%
Dec 202586.8%5.9%3.9%2.1%1.1%0.1%0.04%
Jan 202684.5%7%4.7%2.6%1.1%0.07%0.03%
Feb 202686.6%5.9%4%2.2%1.2%0.09%0.09%
Mar 202686.9%6%4%1.8%1.2%0.11%0.11%
Apr 202687.2%6%4%1.8%0.96%0.07%0.04%
May 202688.2%4.9%4%1.5%1.2%0.09%0.06%
Jun 202686.4%5.9%4.8%1.8%0.96%0.08%0.04%
Jul 202685%7%4.7%2.1%1.1%0.08%0.04%
Aug 202689.1%5.1%3.4%1.5%0.82%0.07%0.02%
Sep 202690.9%4.3%2.8%1.3%0.69%0.05%0.02%

  1. 1.CompTIA

    90.9%

    Held 1st. 316K estimated branded searches, +21.1% vs prior month. Share +1.7 points.

  2. 2.PRINCE2

    4.3%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.PMI

    2.8%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.GIAC

    1.3%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ISC2

    0.69%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.EXIN

    0.05%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  7. 7.Axelos

    0.02%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PMI and its closest rivals

Every comparison with PMI

How has branded search demand for PMI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PMI worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, PMI’s estimated Share of Search among IT certification providers worldwide peaked at 4.8% in June 2026 and was lowest at 2.8% in September 2026.

How did search popularity change for IT certification providers worldwide in September 2026?

  1. In September 2026, CompTIA gained estimated Share of Search among IT certification providers worldwide, from 89.1% to 90.9%.

  2. In September 2026, PRINCE2 lost estimated Share of Search among IT certification providers worldwide, from 5.1% to 4.3%.

  3. In September 2026, PMI lost estimated Share of Search among IT certification providers worldwide, from 3.4% to 2.8%.

  4. Estimated monthly branded searches for EXIN worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  5. Estimated monthly branded searches for Axelos worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  6. Estimated monthly branded searches for GIAC worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Where does PMI compete?

PMI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Static rope brands7th of 7<0.01%Show ranking
IT certification providers3rd of 72.8%Shown above
Project management certifications3rd of 620.4%Show ranking

How is PMI measured?

Brandwave collects information about searches that people make online using PMI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pmi certification
  • pmi static rope

Do you work for PMI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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