Brandwave

Axelos vs PMI:Which is searched more?

In August 2026, PMI had more branded searches than Axelos among project management certifications worldwide. PMI was estimated to have 9.9K branded searches compared to Axelos’ 70, and held a 20.4% Share of Search versus Axelos’ 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among project management certifications worldwide in August 2026Which is more popular in search, Axelos or PMI?
Axelos0.14%70 searches
vs
PMI20.4%9.9K searches

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Which is more popular in search, Axelos or PMI?

Compare the project management certifications operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Axelos and PMI among project management certifications worldwide, by month

Share of Search by month for PMI, Axelos. The figures are in the table below the chart.

View monthly share of search table
MonthPMIAxelos
Oct 202518.4%0.17%
Nov 202518.8%0.17%
Dec 202518.8%0.21%
Jan 202620.8%0.15%
Feb 202620.3%0.44%
Mar 202620.3%0.54%
Apr 202620.4%0.19%
May 202623.8%0.33%
Jun 202623.9%0.18%
Jul 202620.4%0.19%
Aug 202620.4%0.14%
Sep 2026——

How has the Axelos and PMI comparison changed over the last 12 months?

  • PMI was ahead of Axelos in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Axelos’ estimated Share of Search among project management certifications worldwide moved from 0.17% to 0.14%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 11 months ending August 2026, PMI’s estimated Share of Search among project management certifications worldwide moved from 18.4% to 20.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for project management certifications worldwide in August 2026?

  1. Estimated monthly branded searches for Axelos worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  2. Estimated monthly branded searches for PMI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Axelos’ and PMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Axelos

1 branded search term

  • axelos certification

PMI

1 branded search term

  • pmi certification

How the Brand Demand Index is measured

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