GIAC vs PMI:Which is searched more?
In September 2026, PMI had more branded searches than GIAC among IT certification providers worldwide. PMI was estimated to have 9.9K branded searches compared to GIAC’s 4.4K, and held a 2.8% Share of Search versus GIAC’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GIAC or PMI?
Compare the it certification providers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PMI, GIAC. The figures are in the table below the chart.
View monthly share of search table
| Month | CompTIA | PRINCE2 | PMI | GIAC | ISC2 | EXIN | Axelos |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.8% | 5% | 3.3% | 1.8% | 0.99% | 0.09% | 0.03% |
| Nov 2025 | 87.2% | 6% | 4% | 1.8% | 0.96% | 0.09% | 0.04% |
| Dec 2025 | 86.8% | 5.9% | 3.9% | 2.1% | 1.1% | 0.1% | 0.04% |
| Jan 2026 | 84.5% | 7% | 4.7% | 2.6% | 1.1% | 0.07% | 0.03% |
| Feb 2026 | 86.6% | 5.9% | 4% | 2.2% | 1.2% | 0.09% | 0.09% |
| Mar 2026 | 86.9% | 6% | 4% | 1.8% | 1.2% | 0.11% | 0.11% |
| Apr 2026 | 87.2% | 6% | 4% | 1.8% | 0.96% | 0.07% | 0.04% |
| May 2026 | 88.2% | 4.9% | 4% | 1.5% | 1.2% | 0.09% | 0.06% |
| Jun 2026 | 86.4% | 5.9% | 4.8% | 1.8% | 0.96% | 0.08% | 0.04% |
| Jul 2026 | 85% | 7% | 4.7% | 2.1% | 1.1% | 0.08% | 0.04% |
| Aug 2026 | 89.1% | 5.1% | 3.4% | 1.5% | 0.82% | 0.07% | 0.02% |
| Sep 2026 | 90.9% | 4.3% | 2.8% | 1.3% | 0.69% | 0.05% | 0.02% |
How has the GIAC and PMI comparison changed over the last 12 months?
3 findings
- PMI was ahead of GIAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GIAC’s estimated Share of Search among IT certification providers worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, PMI’s estimated Share of Search among IT certification providers worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for IT certification providers worldwide in September 2026?
2 changes
In September 2026, PMI lost estimated Share of Search among IT certification providers worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for GIAC worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Other head-to-heads among IT certification providers
How each brand is measured
Brandwave collects information about searches that people make online using GIAC’s and PMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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