Brandwave

Project management certifications:Which brands are most popular in search?

In August 2026, Scrum Alliance was the most searched among project management certifications worldwide, with an estimated 18.1K branded searches and 37.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scrum Alliance37.3%
  2. PRINCE230.5%
  3. PMI20.4%
  4. APM11.1%
  5. EXIN0.43%
  6. Axelos0.14%

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Share of SearchLeaderboard

Compare the project management certifications operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among project management certifications worldwide, by month

Share of Search by month for Scrum Alliance, PRINCE2, PMI, APM. The figures are in the table below the chart.

View monthly share of search table
MonthScrum AlliancePRINCE2PMIAPMEXINAxelos
Oct 202541.2%27.5%18.4%12.3%0.49%0.17%
Nov 202542.2%28.2%18.8%10.3%0.4%0.17%
Dec 202542.1%28.1%18.8%10.3%0.49%0.21%
Jan 202638.2%31.3%20.8%9.3%0.3%0.15%
Feb 202637.3%30.4%20.3%11.1%0.44%0.44%
Mar 202637.2%30.3%20.3%11.1%0.54%0.54%
Apr 202637.4%30.5%20.4%11.1%0.35%0.19%
May 202635.6%29.1%23.8%10.6%0.51%0.33%
Jun 202635.7%29.2%23.9%10.7%0.41%0.18%
Jul 202637.4%30.5%20.4%11.1%0.35%0.19%
Aug 202637.3%30.5%20.4%11.1%0.43%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Scrum Alliance

    37.3%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.PRINCE2

    30.5%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.PMI

    20.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.APM

    11.1%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.EXIN

    0.43%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  6. 6.Axelos

    0.14%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among project management certifications worldwide?

In August 2026, Scrum Alliance was the most searched among project management certifications worldwide, with an estimated 18.1K branded searches and 37.3% estimated Share of Search within this set. PRINCE2 is in 2nd place, 6.8 percentage points behind at 30.5% Share of Search.

Global project management certifications, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Scrum Alliance41.2% → 37.3%42.2%Nov 202535.6%May 20261st
PRINCE227.5% → 30.5%31.3%Jan 202627.5%Oct 20252nd
PMI18.4% → 20.4%23.9%Jun 202618.4%Oct 20253rd
APM12.3% → 11.1%12.3%Oct 20259.3%Jan 20264th
EXIN0.49% → 0.43%0.54%Mar 20260.3%Jan 20265th
Axelos0.17% → 0.14%0.54%Mar 20260.14%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Scrum Alliance’s estimated Share of Search among project management certifications worldwide decreased from 41.2% to 37.3%.
  • Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide increased from 27.5% to 30.5%.
  • Across the 11 months ending August 2026, PMI’s estimated Share of Search among project management certifications worldwide increased from 18.4% to 20.4%.
  • Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide decreased from 12.3% to 11.1%.
  • Across the 11 months ending August 2026, Scrum Alliance’s estimated Share of Search among project management certifications worldwide peaked at 42.2% in November 2025 and was lowest at 35.6% in May 2026.
  • Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide peaked at 31.3% in January 2026 and was lowest at 27.5% in October 2025.
  • Across the 11 months ending August 2026, PMI’s estimated Share of Search among project management certifications worldwide peaked at 23.9% in June 2026 and was lowest at 18.4% in October 2025.
  • Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide peaked at 12.3% in October 2025 and was lowest at 9.3% in January 2026.
  • Across the 11 months ending August 2026, EXIN and Axelos held steady: their estimated Share of Search among project management certifications worldwide each moved less than 0.5 percentage points.

How did search popularity change for project management certifications worldwide in August 2026?

  1. Estimated monthly branded searches for Axelos worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  2. Estimated monthly branded searches for EXIN worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  3. Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for PMI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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