Certified Associate in Project Management vs Scrum Alliance:Which is more popular?
In September 2026, Scrum Alliance had more branded searches than Certified Associate in Project Management among project management certifications worldwide. Scrum Alliance had about 18,100 branded searches, while Certified Associate in Project Management had 12,100. Scrum Alliance made up 19.5% of all project management certification searches we track, and Certified Associate in Project Management accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about project management certifications, Certified Associate in Project Management appeared in three of the five answers and Scrum Alliance in none.
Who do people search for more?
Scrum Alliance, about 50% more searches than Certified Associate in Project Management
Who does AI mention more?
Certified Associate in Project Management, mentioned in 3 of 5 answers, Scrum Alliance in 0
Who does AI recommend more?
Certified Associate in Project Management, the only one of the two named
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Top project management certifications in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Certified Associate in Project Management was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Scrum Alliance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PRINCE25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Project Management Professional4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Project Management Certificate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Certified Associate in Project Management3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PMI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Scrum Alliance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
APM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EXIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Axelos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about project management certifications
5 answers
Asked ChatGPT
“Which project management certification should I join?”
Asked ChatGPT
“What are the best project management certifications?”
Asked ChatGPT
“What's the best project management certification for project managers?”
Searched Google, AI Overview
“project management certifications”
Searched Google, AI Overview
“project manager certification”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Certified Associate in Project Management or Scrum Alliance more popular in search?
This chart shows how often people search Google for Certified Associate in Project Management and Scrum Alliance by name. Each line represents a brand's share of searches for all nine project management certifications we track, month by month, from English-language searches worldwide.
Share of searches by month for Scrum Alliance, Certified Associate in Project Management. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Project Management Certificate | Scrum Alliance | PRINCE2 | Certified Associate in Project Management | PMI | Project Management Professional | APM | EXIN | Axelos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 22% | 14.7% | 14.7% | 9.8% | 9.8% | 6.6% | 0.26% | 0.09% |
| Nov 2025 | 22.9% | 22.9% | 15.3% | 12.5% | 10.2% | 10.2% | 5.6% | 0.22% | 0.09% |
| Dec 2025 | 22.3% | 22.3% | 14.9% | 14.9% | 9.9% | 9.9% | 5.4% | 0.26% | 0.11% |
| Jan 2026 | 24.6% | 20.2% | 16.5% | 13.5% | 11% | 9% | 4.9% | 0.16% | 0.08% |
| Feb 2026 | 22.8% | 18.7% | 15.2% | 18.7% | 10.2% | 8.3% | 5.6% | 0.22% | 0.22% |
| Mar 2026 | 30.1% | 16.5% | 13.5% | 16.5% | 9% | 9% | 4.9% | 0.24% | 0.24% |
| Apr 2026 | 23.2% | 19% | 15.5% | 15.5% | 10.4% | 10.4% | 5.7% | 0.18% | 0.09% |
| May 2026 | 27.4% | 15% | 12.2% | 22.4% | 10% | 8.2% | 4.5% | 0.22% | 0.14% |
| Jun 2026 | 31.6% | 14.1% | 11.5% | 21.1% | 9.4% | 7.7% | 4.2% | 0.16% | 0.07% |
| Jul 2026 | 34% | 15.2% | 12.4% | 15.2% | 8.3% | 10.2% | 4.5% | 0.14% | 0.08% |
| Aug 2026 | 27% | 18% | 14.8% | 14.8% | 9.9% | 9.9% | 5.4% | 0.21% | 0.07% |
| Sep 2026 | 24% | 19.5% | 16% | 13.1% | 10.7% | 10.7% | 5.8% | 0.18% | 0.08% |
How has the Certified Associate in Project Management and Scrum Alliance comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Certified Associate in Project Management took it in May 2026, Scrum Alliance took it in August 2026.
- Across the 12 months ending September 2026, Certified Associate in Project Management’s share of searches among project management certifications worldwide moved from 14.7% to 13.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Scrum Alliance’s share of searches among project management certifications worldwide moved from 22% to 19.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for project management certifications worldwide in September 2026?
3 changes
In September 2026, PRINCE2 overtook Certified Associate in Project Management to rank 3rd among project management certifications worldwide, with 16% of the searches.
In September 2026, Scrum Alliance gained share of searches among project management certifications worldwide, from 18% to 19.5%.
In September 2026, Certified Associate in Project Management lost share of searches among project management certifications worldwide, from 14.8% to 13.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Certified Associate in Project Management’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Certified Associate in Project Management
1 branded search term
- certified associate in project management
Scrum Alliance
1 branded search term
- scrum alliance
Other head-to-heads among project management certifications
- Google Project Management Certificate vs Scrum Alliance: compare popularity
- Google Project Management Certificate vs PRINCE2: compare popularity
- Google Project Management Certificate vs Certified Associate in Project Management: compare popularity
- Google Project Management Certificate vs PMI: compare popularity
- Scrum Alliance vs PRINCE2: compare popularity
- Scrum Alliance vs PMI: compare popularity
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