Brandwave

How popular isAPM in search?

In August 2026, there were an estimated 5.4K branded searches for APM worldwide which is down 33.3% over the last 11 months. APM holds 11.1% estimated Share of Search among project management certifications worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scrum Alliance37.3%
  2. PRINCE230.5%
  3. PMI20.4%
  4. APM11.1%
  5. EXIN0.43%
  6. Axelos0.14%
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Which project management certifications compete with APM?

APM against project management certifications worldwide, by month

Share of Search by month for Scrum Alliance, PRINCE2, PMI, APM. The figures are in the table below the chart.

View monthly share of search table
MonthScrum AlliancePRINCE2PMIAPMEXINAxelos
Oct 202541.2%27.5%18.4%12.3%0.49%0.17%
Nov 202542.2%28.2%18.8%10.3%0.4%0.17%
Dec 202542.1%28.1%18.8%10.3%0.49%0.21%
Jan 202638.2%31.3%20.8%9.3%0.3%0.15%
Feb 202637.3%30.4%20.3%11.1%0.44%0.44%
Mar 202637.2%30.3%20.3%11.1%0.54%0.54%
Apr 202637.4%30.5%20.4%11.1%0.35%0.19%
May 202635.6%29.1%23.8%10.6%0.51%0.33%
Jun 202635.7%29.2%23.9%10.7%0.41%0.18%
Jul 202637.4%30.5%20.4%11.1%0.35%0.19%
Aug 202637.3%30.5%20.4%11.1%0.43%0.14%
Sep 2026——————

  1. 1.Scrum Alliance

    37.3%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.PRINCE2

    30.5%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.PMI

    20.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.APM

    11.1%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.EXIN

    0.43%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  6. 6.Axelos

    0.14%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between APM and its closest rivals

Every comparison with APM

How has branded search demand for APM changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for APM worldwide fell from 8.1K to 5.4K.
  • Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide decreased from 12.3% to 11.1%.
  • Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide peaked at 12.3% in October 2025 and was lowest at 9.3% in January 2026.

How did search popularity change for project management certifications worldwide in August 2026?

  1. Estimated monthly branded searches for Axelos worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  2. Estimated monthly branded searches for EXIN worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  3. Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for PMI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is APM measured?

Brandwave collects information about searches that people make online using APM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apm project management

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How the Brand Demand Index is measured

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