APM vs EXIN:Which is more popular by branded search?
In August 2026, APM had more branded searches than EXIN among project management certifications worldwide. APM was estimated to have 5.4K branded searches compared to EXIN’s 210, and held an 11.1% Share of Search versus EXIN’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, APM or EXIN?
Compare the project management certifications operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for APM, EXIN. The figures are in the table below the chart.
View monthly share of search table
| Month | Scrum Alliance | PRINCE2 | PMI | APM | EXIN | Axelos |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 27.5% | 18.4% | 12.3% | 0.49% | 0.17% |
| Nov 2025 | 42.2% | 28.2% | 18.8% | 10.3% | 0.4% | 0.17% |
| Dec 2025 | 42.1% | 28.1% | 18.8% | 10.3% | 0.49% | 0.21% |
| Jan 2026 | 38.2% | 31.3% | 20.8% | 9.3% | 0.3% | 0.15% |
| Feb 2026 | 37.3% | 30.4% | 20.3% | 11.1% | 0.44% | 0.44% |
| Mar 2026 | 37.2% | 30.3% | 20.3% | 11.1% | 0.54% | 0.54% |
| Apr 2026 | 37.4% | 30.5% | 20.4% | 11.1% | 0.35% | 0.19% |
| May 2026 | 35.6% | 29.1% | 23.8% | 10.6% | 0.51% | 0.33% |
| Jun 2026 | 35.7% | 29.2% | 23.9% | 10.7% | 0.41% | 0.18% |
| Jul 2026 | 37.4% | 30.5% | 20.4% | 11.1% | 0.35% | 0.19% |
| Aug 2026 | 37.3% | 30.5% | 20.4% | 11.1% | 0.43% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the APM and EXIN comparison changed over the last 12 months?
3 findings
- APM was ahead of EXIN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide moved from 12.3% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, EXIN’s estimated Share of Search among project management certifications worldwide moved from 0.49% to 0.43%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for project management certifications worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using APM’s and EXIN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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