APM vs Scrum Alliance:Which is more popular by branded search?
In August 2026, Scrum Alliance had more branded searches than APM among project management certifications worldwide. Scrum Alliance was estimated to have 18.1K branded searches compared to APM’s 5.4K, and held a 37.3% Share of Search versus APM’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, APM or Scrum Alliance?
Compare the project management certifications operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scrum Alliance, APM. The figures are in the table below the chart.
View monthly share of search table
| Month | Scrum Alliance | PRINCE2 | PMI | APM | EXIN | Axelos |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 27.5% | 18.4% | 12.3% | 0.49% | 0.17% |
| Nov 2025 | 42.2% | 28.2% | 18.8% | 10.3% | 0.4% | 0.17% |
| Dec 2025 | 42.1% | 28.1% | 18.8% | 10.3% | 0.49% | 0.21% |
| Jan 2026 | 38.2% | 31.3% | 20.8% | 9.3% | 0.3% | 0.15% |
| Feb 2026 | 37.3% | 30.4% | 20.3% | 11.1% | 0.44% | 0.44% |
| Mar 2026 | 37.2% | 30.3% | 20.3% | 11.1% | 0.54% | 0.54% |
| Apr 2026 | 37.4% | 30.5% | 20.4% | 11.1% | 0.35% | 0.19% |
| May 2026 | 35.6% | 29.1% | 23.8% | 10.6% | 0.51% | 0.33% |
| Jun 2026 | 35.7% | 29.2% | 23.9% | 10.7% | 0.41% | 0.18% |
| Jul 2026 | 37.4% | 30.5% | 20.4% | 11.1% | 0.35% | 0.19% |
| Aug 2026 | 37.3% | 30.5% | 20.4% | 11.1% | 0.43% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the APM and Scrum Alliance comparison changed over the last 12 months?
3 findings
- Scrum Alliance was ahead of APM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide moved from 12.3% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Scrum Alliance’s estimated Share of Search among project management certifications worldwide moved from 41.2% to 37.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for project management certifications worldwide in August 2026?
2 changes
Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using APM’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
APM
1 branded search term
- apm project management
Scrum Alliance
1 branded search term
- scrum alliance
Put your own brand in this comparison
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