Brandwave

Cisco vs CompTIA:Which is more popular?

In September 2026, Cisco had more branded searches than CompTIA among IT certification providers worldwide. Cisco had about 700,000 branded searches, while CompTIA had 316,000. Cisco made up 45.7% of all IT certification provider searches we track, and CompTIA accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about IT certification providers, both Cisco and CompTIA appeared in all five answers. CompTIA was mentioned before Cisco in every answer.

Among IT certification providers worldwide in September 2026

Who do people search for more?

Cisco, about 2 searches for every 1 for CompTIA

Cisco 700K searchesCompTIA 316K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Cisco in 5 of 5CompTIA in 5 of 5

Who does AI recommend more?

CompTIA, named ahead of Cisco in every answer

CompTIA first in 5Cisco never first

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Top IT certification providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Cisco and CompTIA showed up in all five answers. CompTIA was listed before Cisco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CompTIA1st
  2. Cisco2nd
  3. Microsoft Learn3rd
  4. ISC24th
  5. AWS Certification5th
  6. PRINCE2–
  7. PMI–
  8. GIAC–
  9. EXIN–
  10. Axelos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cisco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CompTIA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Learn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ISC22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Certification1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PRINCE20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PMI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GIAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EXIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axelos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT certification providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cisco or CompTIA more popular in search?

This chart shows how often people search Google for Cisco and CompTIA by name. Each line represents a brand's share of searches for all ten IT certification providers we track, month by month, from English-language searches worldwide.

Cisco and CompTIA among IT certification providers worldwide, by month

Share of searches by month for Cisco, CompTIA. The figures are in the table below the chart.

View monthly share of searches table
MonthCiscoMicrosoft LearnCompTIAAWS CertificationPRINCE2PMIGIACISC2EXINAxelos
Oct 202536.6%23.2%24.5%12.5%1.4%0.92%0.5%0.27%0.02%<0.01%
Nov 202538.4%24.4%21%13.1%1.4%0.96%0.43%0.23%0.02%<0.01%
Dec 202535.3%27.4%19.6%14.7%1.3%0.88%0.48%0.26%0.02%<0.01%
Jan 202636%28%20%12.3%1.7%1.1%0.6%0.27%0.02%<0.01%
Feb 202642.9%22.5%19.4%12.1%1.3%0.89%0.49%0.26%0.02%0.02%
Mar 202641.3%25.6%18.7%11.7%1.3%0.86%0.38%0.25%0.02%0.02%
Apr 202642.7%22.7%19.5%12.2%1.3%0.9%0.4%0.21%0.02%<0.01%
May 202641.1%25.8%18.8%11.8%1.1%0.86%0.31%0.26%0.02%0.01%
Jun 202642.2%27.4%15.8%12.1%1.1%0.89%0.32%0.18%0.02%<0.01%
Jul 202644.9%28.1%14%10.5%1.2%0.77%0.34%0.19%0.01%<0.01%
Aug 202647%24.3%17.5%9.1%0.99%0.66%0.3%0.16%0.01%<0.01%
Sep 202645.7%22.9%20.6%8.8%0.97%0.65%0.29%0.16%0.01%<0.01%

How has the Cisco and CompTIA comparison changed over the last 12 months?

3 findings
  • Cisco was ahead of CompTIA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cisco’s share of searches among IT certification providers worldwide moved from 36.6% to 45.7%, and its estimated monthly branded searches moved from 483K to 700K.
  • Across the 12 months ending September 2026, CompTIA’s share of searches among IT certification providers worldwide moved from 24.5% to 20.6%, and its estimated monthly branded searches moved from 323K to 316K.

How did search popularity change for IT certification providers worldwide in September 2026?

2 changes
  1. In September 2026, CompTIA gained share of searches among IT certification providers worldwide, from 17.5% to 20.6%.

  2. In September 2026, Cisco lost share of searches among IT certification providers worldwide, from 47% to 45.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cisco’s and CompTIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cisco

2 branded search terms

  • ccna
  • cisco certification

CompTIA

2 branded search terms

  • comptia
  • comptia certification

How the Brand Demand Index is measured

Other head-to-heads among IT certification providers

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