Brandwave

AWS Certification vs Microsoft Learn:Which is more popular?

In September 2026, Microsoft Learn had more branded searches than AWS Certification among IT certification providers worldwide. Microsoft Learn had about 351,000 branded searches, while AWS Certification had 135,000. Microsoft Learn made up 22.9% of all IT certification provider searches we track, and AWS Certification accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about IT certification providers, Microsoft Learn appeared in three of the five answers and AWS Certification in one. Microsoft Learn was mentioned before AWS Certification in every answer that named either.

Among IT certification providers worldwide in September 2026

Who do people search for more?

Microsoft Learn, about 3 searches for every 1 for AWS Certification

Microsoft Learn 351K searchesAWS Certification 135K searches

Who does AI mention more?

Microsoft Learn, mentioned in 3 of 5 answers, AWS Certification in 1

Microsoft Learn in 3 of 5AWS Certification in 1 of 5

Who does AI recommend more?

Microsoft Learn, named ahead of AWS Certification in 3 of 3 answers

Microsoft Learn first in 3AWS Certification never first

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Top IT certification providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Learn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AWS Certification was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Learn was listed before AWS Certification in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CompTIA1st
  2. Cisco2nd
  3. Microsoft Learn3rd
  4. ISC24th
  5. AWS Certification5th
  6. PRINCE2–
  7. PMI–
  8. GIAC–
  9. EXIN–
  10. Axelos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cisco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CompTIA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Learn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ISC22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Certification1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PRINCE20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PMI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GIAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EXIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axelos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT certification providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AWS Certification or Microsoft Learn more popular in search?

This chart shows how often people search Google for AWS Certification and Microsoft Learn by name. Each line represents a brand's share of searches for all ten IT certification providers we track, month by month, from English-language searches worldwide.

AWS Certification and Microsoft Learn among IT certification providers worldwide, by month

Share of searches by month for Microsoft Learn, AWS Certification. The figures are in the table below the chart.

View monthly share of searches table
MonthCiscoMicrosoft LearnCompTIAAWS CertificationPRINCE2PMIGIACISC2EXINAxelos
Oct 202536.6%23.2%24.5%12.5%1.4%0.92%0.5%0.27%0.02%<0.01%
Nov 202538.4%24.4%21%13.1%1.4%0.96%0.43%0.23%0.02%<0.01%
Dec 202535.3%27.4%19.6%14.7%1.3%0.88%0.48%0.26%0.02%<0.01%
Jan 202636%28%20%12.3%1.7%1.1%0.6%0.27%0.02%<0.01%
Feb 202642.9%22.5%19.4%12.1%1.3%0.89%0.49%0.26%0.02%0.02%
Mar 202641.3%25.6%18.7%11.7%1.3%0.86%0.38%0.25%0.02%0.02%
Apr 202642.7%22.7%19.5%12.2%1.3%0.9%0.4%0.21%0.02%<0.01%
May 202641.1%25.8%18.8%11.8%1.1%0.86%0.31%0.26%0.02%0.01%
Jun 202642.2%27.4%15.8%12.1%1.1%0.89%0.32%0.18%0.02%<0.01%
Jul 202644.9%28.1%14%10.5%1.2%0.77%0.34%0.19%0.01%<0.01%
Aug 202647%24.3%17.5%9.1%0.99%0.66%0.3%0.16%0.01%<0.01%
Sep 202645.7%22.9%20.6%8.8%0.97%0.65%0.29%0.16%0.01%<0.01%

How has the AWS Certification and Microsoft Learn comparison changed over the last 12 months?

3 findings

How did search popularity change for IT certification providers worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Learn lost share of searches among IT certification providers worldwide, from 24.3% to 22.9%.

  2. AWS Certification’s share of searches among IT certification providers worldwide has lost ground for 3 months in a row, from 12.1% to 8.8% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AWS Certification’s and Microsoft Learn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Certification

1 branded search term

  • aws certification

Microsoft Learn

2 branded search terms

  • microsoft certification
  • microsoft learn

How the Brand Demand Index is measured

Other head-to-heads among IT certification providers

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