Brandwave

How popular isPRINCE2 in search?

In August 2026, there were an estimated 14.8K branded searches for PRINCE2 worldwide which is down 18.2% over the last 11 months. PRINCE2 holds 30.5% estimated Share of Search among project management certifications worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scrum Alliance37.3%
  2. PRINCE230.5%
  3. PMI20.4%
  4. APM11.1%
  5. EXIN0.43%
  6. Axelos0.14%
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Which project management certifications compete with PRINCE2?

PRINCE2 against project management certifications worldwide, by month

Share of Search by month for Scrum Alliance, PRINCE2, PMI, APM. The figures are in the table below the chart.

View monthly share of search table
MonthScrum AlliancePRINCE2PMIAPMEXINAxelos
Oct 202541.2%27.5%18.4%12.3%0.49%0.17%
Nov 202542.2%28.2%18.8%10.3%0.4%0.17%
Dec 202542.1%28.1%18.8%10.3%0.49%0.21%
Jan 202638.2%31.3%20.8%9.3%0.3%0.15%
Feb 202637.3%30.4%20.3%11.1%0.44%0.44%
Mar 202637.2%30.3%20.3%11.1%0.54%0.54%
Apr 202637.4%30.5%20.4%11.1%0.35%0.19%
May 202635.6%29.1%23.8%10.6%0.51%0.33%
Jun 202635.7%29.2%23.9%10.7%0.41%0.18%
Jul 202637.4%30.5%20.4%11.1%0.35%0.19%
Aug 202637.3%30.5%20.4%11.1%0.43%0.14%
Sep 2026——————

  1. 1.Scrum Alliance

    37.3%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.PRINCE2

    30.5%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.PMI

    20.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.APM

    11.1%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.EXIN

    0.43%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  6. 6.Axelos

    0.14%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between PRINCE2 and its closest rivals

How has branded search demand for PRINCE2 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PRINCE2 worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide increased from 27.5% to 30.5%.
  • Across the 11 months ending August 2026, PRINCE2’s estimated Share of Search among project management certifications worldwide peaked at 31.3% in January 2026 and was lowest at 27.5% in October 2025.

How did search popularity change for project management certifications worldwide in August 2026?

  1. Estimated monthly branded searches for Axelos worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  2. Estimated monthly branded searches for EXIN worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  3. Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for PMI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is PRINCE2 measured?

Brandwave collects information about searches that people make online using PRINCE2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • prince2 certification

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How the Brand Demand Index is measured

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