Attio vs Freshsales:Which is more popular by branded search?
In August 2026, Attio had more branded searches than Freshsales among CRM platforms worldwide. Attio was estimated to have 88.9K branded searches compared to Freshsales’ 13K, and held a 1.8% Share of Search versus Freshsales’ 0.26%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Attio or Freshsales?
Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Attio, Freshsales. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | HubSpot | Zoho CRM | Pipedrive | Attio | Microsoft Dynamics 365 | monday CRM | Close | Freshsales |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 11.4% | 7% | 0.92% | 0.83% | 0.78% | 0.35% | 0.35% |
| Nov 2025 | 46.5% | 30.2% | 11.4% | 8.3% | 1.1% | 0.85% | 0.78% | 0.41% | 0.42% |
| Dec 2025 | 51.2% | 27.5% | 10.5% | 7.5% | 1.2% | 0.82% | 0.69% | 0.37% | 0.38% |
| Jan 2026 | 48.1% | 31.6% | 9.8% | 7.1% | 1.1% | 0.77% | 0.79% | 0.41% | 0.34% |
| Feb 2026 | 52.7% | 27.4% | 10.2% | 6.1% | 1.4% | 0.8% | 0.69% | 0.36% | 0.35% |
| Mar 2026 | 48.9% | 31.3% | 9.4% | 6.8% | 1.3% | 0.91% | 0.66% | 0.4% | 0.34% |
| Apr 2026 | 48.9% | 31.9% | 9.8% | 5.8% | 1.6% | 0.72% | 0.57% | 0.41% | 0.29% |
| May 2026 | 52.7% | 28.6% | 8.7% | 6.1% | 1.7% | 0.93% | 0.58% | 0.43% | 0.32% |
| Jun 2026 | 49.6% | 31.2% | 9.9% | 5.6% | 1.6% | 0.93% | 0.53% | 0.4% | 0.26% |
| Jul 2026 | 51.5% | 27.8% | 10.3% | 6.2% | 2% | 0.97% | 0.56% | 0.43% | 0.25% |
| Aug 2026 | 51.3% | 29.3% | 10.4% | 5.2% | 1.8% | 0.81% | 0.48% | 0.44% | 0.26% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Attio and Freshsales comparison changed over the last 12 months?
3 findings
- Attio was ahead of Freshsales in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Attio’s estimated Share of Search among CRM platforms worldwide moved from 0.92% to 1.8%, and its estimated monthly branded searches moved from 51K to 88.9K.
- Across the 11 months ending August 2026, Freshsales’ estimated Share of Search among CRM platforms worldwide moved from 0.35% to 0.26%, and its estimated monthly branded searches moved from 19.2K to 13K.
How did search popularity change for CRM platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Attio worldwide rose 74.2% over 11 measured months, from 51K to 88.9K in August 2026.
Estimated monthly branded searches for Freshsales worldwide fell 32.1% over 11 measured months, from 19.2K to 13K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Attio’s and Freshsales’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Attio
17 branded search terms
- attio
- attio ai
- attio app
- attio apps
- attio call intelligence
- attio chrome extension
- attio crm
- attio crm pricing
- attio demo
- attio desktop app
- attio download
- attio extension
- attio forms
- attio pricing
- attio sequences
- attio workflow
- attio workflows
Freshsales
17 branded search terms
- crm freshsales
- fresh sales crm
- freshsales
- freshsales app
- freshsales com
- freshsales crm
- freshsales crm pricing
- freshsales freshworks
- freshsales io
- freshsales mobile app
- freshsales price
- freshsales pricing
- freshsales suite
- freshsales suite pricing
- freshworks crm
- freshworks crm pricing
- freshworks freshsales
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.