Anti-Hero vs Santa Cruz:Which is more popular?
In September 2026, Santa Cruz had more branded searches than Anti-Hero among skateboard brands worldwide. Santa Cruz had about 40,500 branded searches, while Anti-Hero had 10,200. Santa Cruz made up 28.8% of all skateboard brand searches we track, and Anti-Hero accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about skateboard brands, Santa Cruz appeared in four of the five answers and Anti-Hero in two. Santa Cruz was mentioned before Anti-Hero in every answer.
Who do people search for more?
Santa Cruz, about 4 searches for every 1 for Anti-Hero
Who does AI mention more?
Santa Cruz, mentioned in 4 of 5 answers, Anti-Hero in 2
Who does AI recommend more?
Santa Cruz, named ahead of Anti-Hero in every answer
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Top skateboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santa Cruz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anti-Hero was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Santa Cruz was listed before Anti-Hero in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Powell Peralta1st
- Santa Cruz2nd
- Baker3rd
- Anti-Hero4th
- Mini Logo5th
- Enjoi–
- Almost–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powell Peralta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mini Logo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anti-Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Enjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Almost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skateboard brands
5 answers
Asked ChatGPT
“Which skateboard brand should I buy?”
Asked ChatGPT
“What are the best skateboard brands?”
Asked ChatGPT
“What's the best skateboard brand for a beginner skater?”
Searched Google, AI Overview
“skateboard brands”
Searched Google, AI Overview
“skateboard for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Anti-Hero or Santa Cruz more popular in search?
This chart shows how often people search Google for Anti-Hero and Santa Cruz by name. Each line represents a brand's share of searches for all eight skateboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Santa Cruz, Anti-Hero. The figures are in the table below the chart.
View monthly share of searches table
| Month | Santa Cruz | Powell Peralta | Baker | Enjoi | Mini Logo | Anti-Hero | Almost |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 6.9% | 3.9% |
| Nov 2025 | 34.5% | 18.9% | 18.9% | 8.4% | 6.9% | 8.7% | 3.8% |
| Dec 2025 | 37.6% | 20.6% | 16.8% | 9.2% | 6.1% | 6.3% | 3.4% |
| Jan 2026 | 35.8% | 19.6% | 16.1% | 10.7% | 7.2% | 7.4% | 3.2% |
| Feb 2026 | 31.1% | 17% | 17% | 17% | 7.6% | 6.9% | 3.4% |
| Mar 2026 | 31.6% | 21.2% | 17.3% | 11.6% | 7.7% | 7.1% | 3.5% |
| Apr 2026 | 36.3% | 19.9% | 16.2% | 10.9% | 7.3% | 6.1% | 3.2% |
| May 2026 | 31.8% | 21.3% | 17.4% | 11.7% | 7.8% | 6.6% | 3.5% |
| Jun 2026 | 31.2% | 20.9% | 17.1% | 14% | 7.6% | 6.4% | 2.8% |
| Jul 2026 | 27.1% | 22.1% | 18.1% | 14.8% | 8.1% | 6.8% | 2.9% |
| Aug 2026 | 31.1% | 20.8% | 17% | 13.9% | 7.6% | 6.9% | 2.8% |
| Sep 2026 | 28.8% | 23.5% | 15.8% | 12.9% | 8.6% | 7.3% | 3.1% |
How has the Anti-Hero and Santa Cruz comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Anti-Hero in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anti-Hero’s share of searches among skateboard brands worldwide moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 17.5K to 10.2K.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among skateboard brands worldwide moved from 35.6% to 28.8%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
How did search popularity change for skateboard brands worldwide in September 2026?
2 changes
In September 2026, Santa Cruz lost share of searches among skateboard brands worldwide, from 31.1% to 28.8%.
Anti-Hero’s share of searches among skateboard brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.3% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Anti-Hero’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anti-Hero
2 branded search terms
- anti hero skateboards
- antihero skateboards
Santa Cruz
1 branded search term
- santa cruz skateboards
Other head-to-heads among skateboard brands
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