Enjoi vs Santa Cruz:Which is searched more?
In September 2026, Santa Cruz had more branded searches than Enjoi among skateboard brands worldwide. Santa Cruz was estimated to have 40.5K branded searches compared to Enjoi’s 18.1K, and held a 55.6% Share of Search versus Enjoi’s 24.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Enjoi or Santa Cruz?
Compare the skateboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Santa Cruz, Enjoi. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | Enjoi | Hunters Element | Almost |
|---|---|---|---|---|
| Oct 2025 | 68.3% | 16.8% | 7.5% | 7.5% |
| Nov 2025 | 65.9% | 16.1% | 10.8% | 7.2% |
| Dec 2025 | 68.1% | 16.7% | 9.1% | 6.1% |
| Jan 2026 | 65.7% | 19.7% | 8.8% | 5.9% |
| Feb 2026 | 54.9% | 30.1% | 9% | 6% |
| Mar 2026 | 59.7% | 21.9% | 11.9% | 6.5% |
| Apr 2026 | 62.9% | 18.9% | 12.6% | 5.6% |
| May 2026 | 56.3% | 20.7% | 16.9% | 6.1% |
| Jun 2026 | 54.5% | 24.4% | 16.3% | 4.8% |
| Jul 2026 | 49.5% | 27.1% | 18.1% | 5.4% |
| Aug 2026 | 54.5% | 24.4% | 16.3% | 4.8% |
| Sep 2026 | 55.6% | 24.8% | 13.6% | 6% |
How has the Enjoi and Santa Cruz comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Enjoi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enjoi’s estimated Share of Search among skateboard brands worldwide moved from 16.8% to 24.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Santa Cruz’s estimated Share of Search among skateboard brands worldwide moved from 68.3% to 55.6%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
How did search popularity change for skateboard brands worldwide in September 2026?
2 changes
In September 2026, Santa Cruz gained estimated Share of Search among skateboard brands worldwide, from 54.5% to 55.6%.
Estimated monthly branded searches for Enjoi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among skateboard brands
How each brand is measured
Brandwave collects information about searches that people make online using Enjoi’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enjoi
1 branded search term
- enjoi
Santa Cruz
1 branded search term
- santa cruz skateboards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.