How popular isBaker?
In September 2026, people searched for Baker by name about 22,200 times worldwide, a 55.2% decrease from the previous year. These searches made up 15.8% of all global skateboard brand searches, placing Baker third out of eight brands. When we asked both ChatGPT and Google AI Overviews about skateboard brands, Baker appeared in two of the five answers and was the third most recommended of the eight.
Baker is the third most searched of 8 competitors and the third most recommended in AI answers.
- Santa CruzShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
- Powell PeraltaShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
- BakerShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
- EnjoiShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
- Mini LogoShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Follow Baker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top skateboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baker is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Powell Peralta1st
- Santa Cruz2nd
- Baker3rd
Girl4th- Anti-Hero5th
- Mini Logo6th
- Enjoi–
- Almost–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powell Peralta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mini Logo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anti-Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Girl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Enjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Almost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skateboard brands
5 answers
Asked ChatGPT
“Which skateboard brand should I buy?”
Asked ChatGPT
“What are the best skateboard brands?”
Asked ChatGPT
“What's the best skateboard brand for a beginner skater?”
Searched Google, AI Overview
“skateboard brands”
Searched Google, AI Overview
“skateboard for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which skateboard brands compete with Baker?
Share of searches by month for Santa Cruz, Powell Peralta, Baker, Enjoi, Mini Logo, Anti-Hero, Almost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Santa Cruz | Powell Peralta | Baker | Enjoi | Mini Logo | Anti-Hero | Almost | Girl |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 6.9% | 3.9% | — |
| Nov 2025 | 34.5% | 18.9% | 18.9% | 8.4% | 6.9% | 8.7% | 3.8% | — |
| Dec 2025 | 37.6% | 20.6% | 16.8% | 9.2% | 6.1% | 6.3% | 3.4% | — |
| Jan 2026 | 35.8% | 19.6% | 16.1% | 10.7% | 7.2% | 7.4% | 3.2% | — |
| Feb 2026 | 31.1% | 17% | 17% | 17% | 7.6% | 6.9% | 3.4% | — |
| Mar 2026 | 31.6% | 21.2% | 17.3% | 11.6% | 7.7% | 7.1% | 3.5% | — |
| Apr 2026 | 36.3% | 19.9% | 16.2% | 10.9% | 7.3% | 6.1% | 3.2% | — |
| May 2026 | 31.8% | 21.3% | 17.4% | 11.7% | 7.8% | 6.6% | 3.5% | — |
| Jun 2026 | 31.2% | 20.9% | 17.1% | 14% | 7.6% | 6.4% | 2.8% | — |
| Jul 2026 | 27.1% | 22.1% | 18.1% | 14.8% | 8.1% | 6.8% | 2.9% | — |
| Aug 2026 | 31.1% | 20.8% | 17% | 13.9% | 7.6% | 6.9% | 2.8% | — |
| Sep 2026 | 28.8% | 23.5% | 15.8% | 12.9% | 8.6% | 7.3% | 3.1% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 40.5K | -18.2% | -2.2 points | |
| 2, held 2nd | 23.5% | 33.1K | 0% | +2.8 points | |
| 3, held 3rd | 15.8% | 22.2K | -18.1% | -1.2 points | |
| 4, held 4th | 12.9% | 18.1K | -18.5% | -1.1 points | |
| 5, held 5th | 8.6% | 12.1K | 0% | +1 points | |
| 6, held 6th | 7.3% | 10.2K | -7.3% | +0.4 points | |
| 7, held 7th | 3.1% | 4.4K | 0% | +0.4 points | |
| —, not measured this month | — | — | — | — |
28.8%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
23.5%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +2.8 points.
3.Baker
15.8%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
4.Enjoi
12.9%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.1 points.
8.6%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +1 points.
7.3%
Held 6th. 10.2K estimated branded searches, -7.3% vs prior month. Share +0.4 points.
7.Almost
3.1%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
—.
Girl—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Baker and its closest rivals
Every comparison with Baker
6 comparisons
How has branded search demand for Baker changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baker worldwide fell from 49.5K to 22.2K.
- Across the 12 months ending September 2026, Baker’s share of searches among skateboard brands worldwide decreased from 19.5% to 15.8%.
- Across the 12 months ending September 2026, Baker fell from 2nd to 3rd among skateboard brands worldwide.
How did search popularity change for skateboard brands worldwide in September 2026?
6 changes
In September 2026, Powell Peralta gained share of searches among skateboard brands worldwide, from 20.8% to 23.5%.
In September 2026, Mini Logo gained share of searches among skateboard brands worldwide, from 7.6% to 8.6%.
In September 2026, Santa Cruz lost share of searches among skateboard brands worldwide, from 31.1% to 28.8%.
In September 2026, Baker lost share of searches among skateboard brands worldwide, from 17% to 15.8%.
In September 2026, Enjoi lost share of searches among skateboard brands worldwide, from 13.9% to 12.9%.
Anti-Hero’s share of searches among skateboard brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.3% in September 2026.
How are Baker’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Baker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- baker skateboards
Do you work for Baker? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Baker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.