Brandwave

Anti-Hero vs Baker:Which is more popular?

In September 2026, Baker had more branded searches than Anti-Hero among skateboard brands worldwide. Baker had about 22,200 branded searches, while Anti-Hero had 10,200. Baker made up 15.8% of all skateboard brand searches we track, and Anti-Hero accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about skateboard brands, Anti-Hero and Baker each appeared in two of the five answers. Baker was mentioned before Anti-Hero in every answer that named either.

Among skateboard brands worldwide in September 2026

Who do people search for more?

Baker, about 2 searches for every 1 for Anti-Hero

Baker 22.2K searchesAnti-Hero 10.2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Anti-Hero in 2 of 5Baker in 2 of 5

Who does AI recommend more?

Baker, named ahead of Anti-Hero in 2 of 2 answers

Baker first in 2Anti-Hero never first

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Top skateboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anti-Hero and Baker were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baker was listed before Anti-Hero in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powell Peralta1st
  2. Santa Cruz2nd
  3. Baker3rd
  4. Anti-Hero4th
  5. Mini Logo5th
  6. Enjoi–
  7. Almost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powell Peralta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mini Logo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anti-Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Almost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skateboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Anti-Hero or Baker more popular in search?

This chart shows how often people search Google for Anti-Hero and Baker by name. Each line represents a brand's share of searches for all eight skateboard brands we track, month by month, from English-language searches worldwide.

Anti-Hero and Baker among skateboard brands worldwide, by month

Share of searches by month for Baker, Anti-Hero. The figures are in the table below the chart.

View monthly share of searches table
MonthSanta CruzPowell PeraltaBakerEnjoiMini LogoAnti-HeroAlmost
Oct 202535.6%19.5%19.5%8.7%5.8%6.9%3.9%
Nov 202534.5%18.9%18.9%8.4%6.9%8.7%3.8%
Dec 202537.6%20.6%16.8%9.2%6.1%6.3%3.4%
Jan 202635.8%19.6%16.1%10.7%7.2%7.4%3.2%
Feb 202631.1%17%17%17%7.6%6.9%3.4%
Mar 202631.6%21.2%17.3%11.6%7.7%7.1%3.5%
Apr 202636.3%19.9%16.2%10.9%7.3%6.1%3.2%
May 202631.8%21.3%17.4%11.7%7.8%6.6%3.5%
Jun 202631.2%20.9%17.1%14%7.6%6.4%2.8%
Jul 202627.1%22.1%18.1%14.8%8.1%6.8%2.9%
Aug 202631.1%20.8%17%13.9%7.6%6.9%2.8%
Sep 202628.8%23.5%15.8%12.9%8.6%7.3%3.1%

How has the Anti-Hero and Baker comparison changed over the last 12 months?

3 findings
  • Baker was ahead of Anti-Hero in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anti-Hero’s share of searches among skateboard brands worldwide moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 17.5K to 10.2K.
  • Across the 12 months ending September 2026, Baker’s share of searches among skateboard brands worldwide moved from 19.5% to 15.8%, and its estimated monthly branded searches moved from 49.5K to 22.2K.

How did search popularity change for skateboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Baker lost share of searches among skateboard brands worldwide, from 17% to 15.8%.

  2. Anti-Hero’s share of searches among skateboard brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Anti-Hero’s and Baker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anti-Hero

2 branded search terms

  • anti hero skateboards
  • antihero skateboards

Baker

1 branded search term

  • baker skateboards

How the Brand Demand Index is measured

Other head-to-heads among skateboard brands

Creator with pink hair and a pink jacket

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