Powell Peralta vs Santa Cruz:Which is searched more?
In September 2026, Santa Cruz had more branded searches than Powell Peralta among skateboard brands worldwide. Santa Cruz had about 40,500 branded searches, while Powell Peralta had 33,100. Santa Cruz made up 28.8% of all skateboard brand searches we track, and Powell Peralta accounted for 23.5%. These are worldwide searches for English-language branded terms.
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Is Powell Peralta or Santa Cruz more popular in search?
Compare the skateboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Santa Cruz, Powell Peralta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Santa Cruz | Powell Peralta | Baker | Enjoi | Mini Logo | Anti-Hero | Almost |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 6.9% | 3.9% |
| Nov 2025 | 34.5% | 18.9% | 18.9% | 8.4% | 6.9% | 8.7% | 3.8% |
| Dec 2025 | 37.6% | 20.6% | 16.8% | 9.2% | 6.1% | 6.3% | 3.4% |
| Jan 2026 | 35.8% | 19.6% | 16.1% | 10.7% | 7.2% | 7.4% | 3.2% |
| Feb 2026 | 31.1% | 17% | 17% | 17% | 7.6% | 6.9% | 3.4% |
| Mar 2026 | 31.6% | 21.2% | 17.3% | 11.6% | 7.7% | 7.1% | 3.5% |
| Apr 2026 | 36.3% | 19.9% | 16.2% | 10.9% | 7.3% | 6.1% | 3.2% |
| May 2026 | 31.8% | 21.3% | 17.4% | 11.7% | 7.8% | 6.6% | 3.5% |
| Jun 2026 | 31.2% | 20.9% | 17.1% | 14% | 7.6% | 6.4% | 2.8% |
| Jul 2026 | 27.1% | 22.1% | 18.1% | 14.8% | 8.1% | 6.8% | 2.9% |
| Aug 2026 | 31.1% | 20.8% | 17% | 13.9% | 7.6% | 6.9% | 2.8% |
| Sep 2026 | 28.8% | 23.5% | 15.8% | 12.9% | 8.6% | 7.3% | 3.1% |
How has the Powell Peralta and Santa Cruz comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Powell Peralta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Powell Peralta’s share of searches among skateboard brands worldwide moved from 19.5% to 23.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among skateboard brands worldwide moved from 35.6% to 28.8%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
How did search popularity change for skateboard brands worldwide in September 2026?
2 changes
In September 2026, Powell Peralta gained share of searches among skateboard brands worldwide, from 20.8% to 23.5%.
In September 2026, Santa Cruz lost share of searches among skateboard brands worldwide, from 31.1% to 28.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Powell Peralta’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Powell Peralta
1 branded search term
- powell peralta
Santa Cruz
1 branded search term
- santa cruz skateboards
Other head-to-heads among skateboard brands
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