Baker vs Santa Cruz:Which is more popular?
In September 2026, Santa Cruz had more branded searches than Baker among skateboard brands worldwide. Santa Cruz had about 40,500 branded searches, while Baker had 22,200. Santa Cruz made up 28.8% of all skateboard brand searches we track, and Baker accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about skateboard brands, Santa Cruz appeared in four of the five answers and Baker in two. Santa Cruz was mentioned before Baker in three out of four answers.
Who do people search for more?
Santa Cruz, about 82% more searches than Baker
Who does AI mention more?
Santa Cruz, mentioned in 4 of 5 answers, Baker in 2
Who does AI recommend more?
Santa Cruz, named ahead of Baker in 3 of 4 answers
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Top skateboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santa Cruz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Santa Cruz was listed before Baker in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Powell Peralta1st
- Santa Cruz2nd
- Baker3rd
- Anti-Hero4th
- Mini Logo5th
- Enjoi–
- Almost–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powell Peralta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mini Logo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anti-Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Enjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Almost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skateboard brands
5 answers
Asked ChatGPT
“Which skateboard brand should I buy?”
Asked ChatGPT
“What are the best skateboard brands?”
Asked ChatGPT
“What's the best skateboard brand for a beginner skater?”
Searched Google, AI Overview
“skateboard brands”
Searched Google, AI Overview
“skateboard for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baker or Santa Cruz more popular in search?
This chart shows how often people search Google for Baker and Santa Cruz by name. Each line represents a brand's share of searches for all eight skateboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Santa Cruz, Baker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Santa Cruz | Powell Peralta | Baker | Enjoi | Mini Logo | Anti-Hero | Almost |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 6.9% | 3.9% |
| Nov 2025 | 34.5% | 18.9% | 18.9% | 8.4% | 6.9% | 8.7% | 3.8% |
| Dec 2025 | 37.6% | 20.6% | 16.8% | 9.2% | 6.1% | 6.3% | 3.4% |
| Jan 2026 | 35.8% | 19.6% | 16.1% | 10.7% | 7.2% | 7.4% | 3.2% |
| Feb 2026 | 31.1% | 17% | 17% | 17% | 7.6% | 6.9% | 3.4% |
| Mar 2026 | 31.6% | 21.2% | 17.3% | 11.6% | 7.7% | 7.1% | 3.5% |
| Apr 2026 | 36.3% | 19.9% | 16.2% | 10.9% | 7.3% | 6.1% | 3.2% |
| May 2026 | 31.8% | 21.3% | 17.4% | 11.7% | 7.8% | 6.6% | 3.5% |
| Jun 2026 | 31.2% | 20.9% | 17.1% | 14% | 7.6% | 6.4% | 2.8% |
| Jul 2026 | 27.1% | 22.1% | 18.1% | 14.8% | 8.1% | 6.8% | 2.9% |
| Aug 2026 | 31.1% | 20.8% | 17% | 13.9% | 7.6% | 6.9% | 2.8% |
| Sep 2026 | 28.8% | 23.5% | 15.8% | 12.9% | 8.6% | 7.3% | 3.1% |
How has the Baker and Santa Cruz comparison changed over the last 12 months?
3 findings
- Santa Cruz was ahead of Baker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker’s share of searches among skateboard brands worldwide moved from 19.5% to 15.8%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among skateboard brands worldwide moved from 35.6% to 28.8%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
How did search popularity change for skateboard brands worldwide in September 2026?
2 changes
In September 2026, Santa Cruz lost share of searches among skateboard brands worldwide, from 31.1% to 28.8%.
In September 2026, Baker lost share of searches among skateboard brands worldwide, from 17% to 15.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baker’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker
1 branded search term
- baker skateboards
Santa Cruz
1 branded search term
- santa cruz skateboards
Other head-to-heads among skateboard brands
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