AllTrails vs Gaia GPS:Which is more popular?
In September 2026, AllTrails had more branded searches than Gaia GPS among hiking and tramping apps worldwide. AllTrails had about 368,000 branded searches, while Gaia GPS had 40,500. AllTrails made up 23.7% of all hiking and tramping app searches we track, and Gaia GPS accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, both AllTrails and Gaia GPS appeared in all five answers. AllTrails was mentioned before Gaia GPS in four out of five answers.
Who do people search for more?
AllTrails, about 9 searches for every 1 for Gaia GPS
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
AllTrails, named ahead of Gaia GPS in 4 of 5 answers
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Top hiking and tramping apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both AllTrails and Gaia GPS showed up in all five answers. AllTrails was listed before Gaia GPS in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AllTrails1st
Gaia GPS2nd
Avenza Maps3rd
Komoot4th
Wikiloc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gaia GPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Avenza Maps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Komoot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking and tramping apps
5 answers
Asked ChatGPT
“Which hiking tramping app should I use?”
Asked ChatGPT
“What are the best hiking tramping apps?”
Asked ChatGPT
“What's the best hiking tramping app for trail planning?”
Searched Google, AI Overview
“hiking app”
Searched Google, AI Overview
“trail map app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AllTrails or Gaia GPS more popular in search?
This chart shows how often people search Google for AllTrails and Gaia GPS by name. Each line represents a brand's share of searches for all five hiking and tramping apps we track, month by month, from English-language searches worldwide.
Share of searches by month for AllTrails, Gaia GPS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Komoot | AllTrails | Wikiloc | Gaia GPS | Avenza Maps |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Nov 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Dec 2025 | 40.1% | 26.8% | 26.8% | 4.4% | 2% |
| Jan 2026 | 40.4% | 27% | 27% | 3.6% | 2% |
| Feb 2026 | 47.6% | 21.3% | 26% | 3.5% | 1.6% |
| Mar 2026 | 48.1% | 26.3% | 21.5% | 2.9% | 1.3% |
| Apr 2026 | 52.8% | 23.8% | 19.4% | 2.6% | 1.4% |
| May 2026 | 52.6% | 23.7% | 19.4% | 2.6% | 1.7% |
| Jun 2026 | 57.3% | 21.1% | 17.2% | 2.8% | 1.6% |
| Jul 2026 | 57.4% | 21.1% | 17.3% | 2.8% | 1.3% |
| Aug 2026 | 55.3% | 20.4% | 20.4% | 2.7% | 1.2% |
| Sep 2026 | 52.9% | 23.7% | 19.4% | 2.6% | 1.4% |
How has the AllTrails and Gaia GPS comparison changed over the last 12 months?
3 findings
- AllTrails was ahead of Gaia GPS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AllTrails’ share of searches among hiking and tramping apps worldwide moved from 23.2% to 23.7%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Gaia GPS’s share of searches among hiking and tramping apps worldwide moved from 3.8% to 2.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for hiking and tramping apps worldwide in September 2026?
2 changes
In September 2026, AllTrails gained share of searches among hiking and tramping apps worldwide, from 20.4% to 23.7%.
Estimated monthly branded searches for Gaia GPS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AllTrails’ and Gaia GPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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