How popular isAllTrails in search?
In September 2026, people searched for AllTrails by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 23.7% of all global hiking and tramping app searches, placing AllTrails second out of five apps. These are worldwide searches for English-language branded terms.
Komoot52.9%
AllTrails23.7%
Wikiloc19.4%
Gaia GPS2.6%
Avenza Maps1.4%
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Which hiking and tramping apps compete with AllTrails?
Share of searches by month for Komoot, AllTrails, Wikiloc, Gaia GPS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Komoot | AllTrails | Wikiloc | Gaia GPS | Avenza Maps |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Nov 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Dec 2025 | 40.1% | 26.8% | 26.8% | 4.4% | 2% |
| Jan 2026 | 40.4% | 27% | 27% | 3.6% | 2% |
| Feb 2026 | 47.6% | 21.3% | 26% | 3.5% | 1.6% |
| Mar 2026 | 48.1% | 26.3% | 21.5% | 2.9% | 1.3% |
| Apr 2026 | 52.8% | 23.8% | 19.4% | 2.6% | 1.4% |
| May 2026 | 52.6% | 23.7% | 19.4% | 2.6% | 1.7% |
| Jun 2026 | 57.3% | 21.1% | 17.2% | 2.8% | 1.6% |
| Jul 2026 | 57.4% | 21.1% | 17.3% | 2.8% | 1.3% |
| Aug 2026 | 55.3% | 20.4% | 20.4% | 2.7% | 1.2% |
| Sep 2026 | 52.9% | 23.7% | 19.4% | 2.6% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 823K | -17.7% | -2.4 points | |
| 2, held 2nd | 23.7% | 368K | 0% | +3.3 points | |
| 3, held 3rd | 19.4% | 301K | -18.2% | -1 points | |
| 4, held 4th | 2.6% | 40.5K | -18.2% | -0.1 points | |
| 5, held 5th | 1.4% | 22.2K | 0% | +0.2 points |
1.
Komoot52.9%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -2.4 points.
23.7%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.3 points.
3.
Wikiloc19.4%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.
Gaia GPS2.6%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between AllTrails and its closest rivals
Every comparison with AllTrails
4 comparisons
How has branded search demand for AllTrails changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AllTrails worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, AllTrails’ share of searches among hiking and tramping apps worldwide peaked at 27% in January 2026 and was lowest at 20.4% in August 2026.
- Across the 12 months ending September 2026, AllTrails rose from 3rd to 2nd among hiking and tramping apps worldwide.
How did search popularity change for hiking and tramping apps worldwide in September 2026?
5 changes
In September 2026, AllTrails gained share of searches among hiking and tramping apps worldwide, from 20.4% to 23.7%.
In September 2026, Komoot lost share of searches among hiking and tramping apps worldwide, from 55.3% to 52.9%.
In September 2026, Wikiloc lost share of searches among hiking and tramping apps worldwide, from 20.4% to 19.4%.
Estimated monthly branded searches for Gaia GPS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Avenza Maps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are AllTrails’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- alltrails
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