AllTrails vs Wikiloc:Which is more popular?
In September 2026, AllTrails had more branded searches than Wikiloc among hiking and tramping apps worldwide. AllTrails had about 368,000 branded searches, while Wikiloc had 301,000. AllTrails made up 23.7% of all hiking and tramping app searches we track, and Wikiloc accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, AllTrails appeared in all five answers and Wikiloc in none.
Who do people search for more?
AllTrails, about 22% more searches than Wikiloc
Who does AI mention more?
AllTrails, mentioned in every answer we collected
Who does AI recommend more?
AllTrails, the only one of the two named
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Top hiking and tramping apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AllTrails appeared in all five answers. Wikiloc did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AllTrails1st
Gaia GPS2nd
Avenza Maps3rd
Komoot4th
Wikiloc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gaia GPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Avenza Maps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Komoot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking and tramping apps
5 answers
Asked ChatGPT
“Which hiking tramping app should I use?”
Asked ChatGPT
“What are the best hiking tramping apps?”
Asked ChatGPT
“What's the best hiking tramping app for trail planning?”
Searched Google, AI Overview
“hiking app”
Searched Google, AI Overview
“trail map app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AllTrails or Wikiloc more popular in search?
This chart shows how often people search Google for AllTrails and Wikiloc by name. Each line represents a brand's share of searches for all five hiking and tramping apps we track, month by month, from English-language searches worldwide.
Share of searches by month for AllTrails, Wikiloc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Komoot | AllTrails | Wikiloc | Gaia GPS | Avenza Maps |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Nov 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Dec 2025 | 40.1% | 26.8% | 26.8% | 4.4% | 2% |
| Jan 2026 | 40.4% | 27% | 27% | 3.6% | 2% |
| Feb 2026 | 47.6% | 21.3% | 26% | 3.5% | 1.6% |
| Mar 2026 | 48.1% | 26.3% | 21.5% | 2.9% | 1.3% |
| Apr 2026 | 52.8% | 23.8% | 19.4% | 2.6% | 1.4% |
| May 2026 | 52.6% | 23.7% | 19.4% | 2.6% | 1.7% |
| Jun 2026 | 57.3% | 21.1% | 17.2% | 2.8% | 1.6% |
| Jul 2026 | 57.4% | 21.1% | 17.3% | 2.8% | 1.3% |
| Aug 2026 | 55.3% | 20.4% | 20.4% | 2.7% | 1.2% |
| Sep 2026 | 52.9% | 23.7% | 19.4% | 2.6% | 1.4% |
How has the AllTrails and Wikiloc comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: AllTrails took it in March 2026.
- Across the 12 months ending September 2026, AllTrails’ share of searches among hiking and tramping apps worldwide moved from 23.2% to 23.7%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Wikiloc’s share of searches among hiking and tramping apps worldwide moved from 28.4% to 19.4%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for hiking and tramping apps worldwide in September 2026?
2 changes
In September 2026, AllTrails gained share of searches among hiking and tramping apps worldwide, from 20.4% to 23.7%.
In September 2026, Wikiloc lost share of searches among hiking and tramping apps worldwide, from 20.4% to 19.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AllTrails’ and Wikiloc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking and tramping apps
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