Brandwave

How popular isAllTrails?

In September 2026, people searched for AllTrails by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 23.7% of all global hiking and tramping app searches, placing AllTrails second out of five apps. When we asked both ChatGPT and Google AI Overviews about hiking and tramping apps, AllTrails appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

AllTrails is the second most searched of 5 competitors and the most recommended in AI answers.

  1. KomootShare of searches 52.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. AllTrailsShare of searches 23.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WikilocShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Gaia GPSShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Avenza MapsShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top hiking and tramping apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AllTrails appeared in all five answers. AllTrails is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AllTrails1st
  2. Gaia GPS2nd
  3. Avenza Maps3rd
  4. Komoot4th
  5. Wikiloc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gaia GPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avenza Maps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komoot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking and tramping apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hiking and tramping apps compete with AllTrails?

AllTrails against hiking and tramping apps worldwide, by month

Share of searches by month for Komoot, AllTrails, Wikiloc, Gaia GPS. The figures are in the table below the chart.

View monthly share of searches table
MonthKomootAllTrailsWikilocGaia GPSAvenza Maps
Oct 202542.5%23.2%28.4%3.8%2.1%
Nov 202542.5%23.2%28.4%3.8%2.1%
Dec 202540.1%26.8%26.8%4.4%2%
Jan 202640.4%27%27%3.6%2%
Feb 202647.6%21.3%26%3.5%1.6%
Mar 202648.1%26.3%21.5%2.9%1.3%
Apr 202652.8%23.8%19.4%2.6%1.4%
May 202652.6%23.7%19.4%2.6%1.7%
Jun 202657.3%21.1%17.2%2.8%1.6%
Jul 202657.4%21.1%17.3%2.8%1.3%
Aug 202655.3%20.4%20.4%2.7%1.2%
Sep 202652.9%23.7%19.4%2.6%1.4%

  1. 1.Komoot

    52.9%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -2.4 points.

  2. 2.AllTrails

    23.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.3 points.

  3. 3.Wikiloc

    19.4%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Gaia GPS

    2.6%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Avenza Maps

    1.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between AllTrails and its closest rivals

Every comparison with AllTrails

4 comparisons

How has branded search demand for AllTrails changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AllTrails worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, AllTrails’ share of searches among hiking and tramping apps worldwide peaked at 27% in January 2026 and was lowest at 20.4% in August 2026.
  • Across the 12 months ending September 2026, AllTrails rose from 3rd to 2nd among hiking and tramping apps worldwide.

How did search popularity change for hiking and tramping apps worldwide in September 2026?

5 changes

  1. In September 2026, AllTrails gained share of searches among hiking and tramping apps worldwide, from 20.4% to 23.7%.

  2. In September 2026, Komoot lost share of searches among hiking and tramping apps worldwide, from 55.3% to 52.9%.

  3. In September 2026, Wikiloc lost share of searches among hiking and tramping apps worldwide, from 20.4% to 19.4%.

  4. Estimated monthly branded searches for Gaia GPS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Avenza Maps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are AllTrails’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AllTrails’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alltrails

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How the Brand Demand Index is measured

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