Brandwave

Gaia GPS vs Wikiloc:Which is more popular?

In September 2026, Wikiloc had more branded searches than Gaia GPS among hiking and tramping apps worldwide. Wikiloc had about 301,000 branded searches, while Gaia GPS had 40,500. Wikiloc made up 19.4% of all hiking and tramping app searches we track, and Gaia GPS accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, Gaia GPS appeared in all five answers and Wikiloc in none.

Among hiking and tramping apps worldwide in September 2026

Who do people search for more?

Wikiloc, about 7 searches for every 1 for Gaia GPS

Wikiloc 301K searchesGaia GPS 40.5K searches

Who does AI mention more?

Gaia GPS, mentioned in every answer we collected

Gaia GPS in 5 of 5Wikiloc in 0 of 5

Who does AI recommend more?

Gaia GPS, the only one of the two named

Gaia GPS first in 5Wikiloc never named

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Top hiking and tramping apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gaia GPS appeared in all five answers. Wikiloc did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AllTrails1st
  2. Gaia GPS2nd
  3. Avenza Maps3rd
  4. Komoot4th
  5. Wikiloc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gaia GPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avenza Maps3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komoot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking and tramping apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gaia GPS or Wikiloc more popular in search?

This chart shows how often people search Google for Gaia GPS and Wikiloc by name. Each line represents a brand's share of searches for all five hiking and tramping apps we track, month by month, from English-language searches worldwide.

Gaia GPS and Wikiloc among hiking and tramping apps worldwide, by month

Share of searches by month for Wikiloc, Gaia GPS. The figures are in the table below the chart.

View monthly share of searches table
MonthKomootAllTrailsWikilocGaia GPSAvenza Maps
Oct 202542.5%23.2%28.4%3.8%2.1%
Nov 202542.5%23.2%28.4%3.8%2.1%
Dec 202540.1%26.8%26.8%4.4%2%
Jan 202640.4%27%27%3.6%2%
Feb 202647.6%21.3%26%3.5%1.6%
Mar 202648.1%26.3%21.5%2.9%1.3%
Apr 202652.8%23.8%19.4%2.6%1.4%
May 202652.6%23.7%19.4%2.6%1.7%
Jun 202657.3%21.1%17.2%2.8%1.6%
Jul 202657.4%21.1%17.3%2.8%1.3%
Aug 202655.3%20.4%20.4%2.7%1.2%
Sep 202652.9%23.7%19.4%2.6%1.4%

How has the Gaia GPS and Wikiloc comparison changed over the last 12 months?

3 findings
  • Wikiloc was ahead of Gaia GPS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gaia GPS’s share of searches among hiking and tramping apps worldwide moved from 3.8% to 2.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Wikiloc’s share of searches among hiking and tramping apps worldwide moved from 28.4% to 19.4%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for hiking and tramping apps worldwide in September 2026?

2 changes
  1. In September 2026, Wikiloc lost share of searches among hiking and tramping apps worldwide, from 20.4% to 19.4%.

  2. Estimated monthly branded searches for Gaia GPS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gaia GPS’s and Wikiloc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gaia GPS

1 branded search term

  • gaia gps

Wikiloc

1 branded search term

  • wikiloc

How the Brand Demand Index is measured

Other head-to-heads among hiking and tramping apps

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