AllTrails vs Wikiloc:Which is searched more?
In September 2026, AllTrails had more branded searches than Wikiloc among hiking and tramping apps worldwide. AllTrails had about 368,000 branded searches, while Wikiloc had 301,000. AllTrails made up 23.7% of all hiking and tramping app searches we track, and Wikiloc accounted for 19.4%. These are worldwide searches for English-language branded terms.
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Is AllTrails or Wikiloc more popular in search?
Compare the hiking, tramping and trail map apps people plan walks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AllTrails, Wikiloc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Komoot | AllTrails | Wikiloc | Gaia GPS | Avenza Maps |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Nov 2025 | 42.5% | 23.2% | 28.4% | 3.8% | 2.1% |
| Dec 2025 | 40.1% | 26.8% | 26.8% | 4.4% | 2% |
| Jan 2026 | 40.4% | 27% | 27% | 3.6% | 2% |
| Feb 2026 | 47.6% | 21.3% | 26% | 3.5% | 1.6% |
| Mar 2026 | 48.1% | 26.3% | 21.5% | 2.9% | 1.3% |
| Apr 2026 | 52.8% | 23.8% | 19.4% | 2.6% | 1.4% |
| May 2026 | 52.6% | 23.7% | 19.4% | 2.6% | 1.7% |
| Jun 2026 | 57.3% | 21.1% | 17.2% | 2.8% | 1.6% |
| Jul 2026 | 57.4% | 21.1% | 17.3% | 2.8% | 1.3% |
| Aug 2026 | 55.3% | 20.4% | 20.4% | 2.7% | 1.2% |
| Sep 2026 | 52.9% | 23.7% | 19.4% | 2.6% | 1.4% |
How has the AllTrails and Wikiloc comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: AllTrails took it in March 2026.
- Across the 12 months ending September 2026, AllTrails’ share of searches among hiking and tramping apps worldwide moved from 23.2% to 23.7%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Wikiloc’s share of searches among hiking and tramping apps worldwide moved from 28.4% to 19.4%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for hiking and tramping apps worldwide in September 2026?
2 changes
In September 2026, AllTrails gained share of searches among hiking and tramping apps worldwide, from 20.4% to 23.7%.
In September 2026, Wikiloc lost share of searches among hiking and tramping apps worldwide, from 20.4% to 19.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AllTrails’ and Wikiloc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking and tramping apps
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