Brandwave

Aesop vs Jack Black:Which is more popular?

In September 2026, Jack Black had more branded searches than Aesop among men's grooming brands worldwide. Jack Black had about 1.2 million branded searches, while Aesop had 823,000. Jack Black made up 40.2% of all men's grooming brand searches we track, and Aesop accounted for 27.1%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, Jack Black appeared in three of the four answers and Aesop in two. Jack Black was mentioned before Aesop in two out of three answers.

Among men's grooming brands worldwide in September 2026

Who do people search for more?

Jack Black, about 48% more searches than Aesop

Jack Black 1.2M searchesAesop 823K searches

Who does AI mention more?

Jack Black, mentioned in 3 of 4 answers, Aesop in 2

Jack Black in 3 of 4Aesop in 2 of 4

Who does AI recommend more?

Jack Black, named ahead of Aesop in 2 of 3 answers

Jack Black first in 2Aesop first in 1

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Top men's grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jack Black was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Aesop was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jack Black was listed before Aesop in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jack Black1st
  2. Kiehl's2nd
  3. Aesop3rd
  4. Marlowe4th
  5. La Roche-Posay5th
  6. Manscaped–
  7. Nivea Men–
  8. Bulldog–
  9. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jack Black3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marlowe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea Men0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulldog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about men's grooming brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aesop or Jack Black more popular in search?

This chart shows how often people search Google for Aesop and Jack Black by name. Each line represents a brand's share of searches for all nine men's grooming brands we track, month by month, from English-language searches worldwide.

Aesop and Jack Black among men's grooming brands worldwide, by month

Share of searches by month for Jack Black, Aesop. The figures are in the table below the chart.

View monthly share of searches table
MonthJack BlackAesopKiehl'sManscapedNivea MenLa Roche-PosayBulldogMarloweWahl
Oct 202536.6%30%20.2%11%2.2%0.02%0.03%0.01%<0.01%
Nov 202526.6%32.7%26.6%12%2%0.02%0.02%<0.01%<0.01%
Dec 202543%28.8%15.8%10.6%1.7%0.02%0.02%<0.01%<0.01%
Jan 202646.4%25.3%17.1%9.3%1.9%0.02%0.02%<0.01%<0.01%
Feb 202640.2%27.1%18.1%12.1%2.4%0.03%0.02%0.01%<0.01%
Mar 202647.2%25.8%17.3%7.8%1.9%0.02%0.02%<0.01%<0.01%
Apr 202655.2%20.3%13.6%9.1%1.8%0.02%0.02%<0.01%<0.01%
May 202640.2%27.1%18.1%12.1%2.4%0.03%0.03%0.01%<0.01%
Jun 202635.5%29.2%19.5%13.1%2.6%0.03%0.02%0.02%<0.01%
Jul 202637.7%31.1%17%11.4%2.8%0.03%0.02%0.01%<0.01%
Aug 202655.2%20.3%13.6%9.1%1.8%0.02%0.02%<0.01%<0.01%
Sep 202640.2%27.1%18.1%12.1%2.4%0.03%0.02%<0.01%<0.01%

How has the Aesop and Jack Black comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Aesop took it in November 2025, Jack Black took it in December 2025.
  • Across the 12 months ending September 2026, Aesop’s share of searches among men's grooming brands worldwide moved from 30% to 27.1%, and its estimated monthly branded searches moved from 1M to 823K.
  • Across the 12 months ending September 2026, Jack Black’s share of searches among men's grooming brands worldwide moved from 36.6% to 40.2%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for men's grooming brands worldwide in September 2026?

2 changes

  1. In September 2026, Aesop gained share of searches among men's grooming brands worldwide, from 20.3% to 27.1%.

  2. In September 2026, Jack Black lost share of searches among men's grooming brands worldwide, from 55.2% to 40.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aesop’s and Jack Black’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesop

1 branded search term

  • aesop

Jack Black

1 branded search term

  • jack black

How the Brand Demand Index is measured

Other head-to-heads among men's grooming brands

Creator with pink hair and a pink jacket

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