10Web vs Durable:Which is more popular?
In September 2026, 10Web and Durable were level in searches among AI website builders worldwide, with an estimated 18.1K versus 19.1K branded searches, at 5.1% and 5.4% of the total. When we asked ChatGPT and Google AI Overviews about AI website builders, 10Web and Durable each appeared in one of the five answers. 10Web and Durable were each mentioned first in one of the two answers that named either.
Who do people search for more?
Durable, about 6% more searches than 10Web
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top AI website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 10Web was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Durable was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. 10Web and Durable were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI website builders
5 answers
Asked ChatGPT
“Which AI website builder should I use?”
Asked ChatGPT
“What are the best AI website builders?”
Asked ChatGPT
“What's the best AI website builder for a small business?”
Searched Google, AI Overview
“ai website builder”
Searched Google, AI Overview
“ai website generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is 10Web or Durable more popular in search?
This chart shows how often people search Google for 10Web and Durable by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Durable, 10Web. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovable | Framer | Wix | Relume | Durable | 10Web | Hostinger | Dorik | Mixo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 14% | 15.6% | 17.1% | 9.9% | 11.4% | 3.4% | 2.3% | 0.68% |
| Nov 2025 | 24.5% | 16.4% | 15.8% | 16.4% | 9.5% | 10.9% | 3.3% | 2.7% | 0.65% |
| Dec 2025 | 25.1% | 16.7% | 17.4% | 16.7% | 9.8% | 9.2% | 2.7% | 1.8% | 0.53% |
| Jan 2026 | 26% | 17.5% | 19.5% | 14.3% | 8.5% | 9.6% | 2.9% | 1.3% | 0.45% |
| Feb 2026 | 23.7% | 19.5% | 21.7% | 13% | 7.6% | 7.1% | 5.8% | 0.95% | 0.52% |
| Mar 2026 | 19.8% | 24.3% | 22.3% | 10.9% | 9.4% | 7.3% | 4.9% | 0.79% | 0.29% |
| Apr 2026 | 28.4% | 23.3% | 21.3% | 8.5% | 9% | 5.7% | 2.5% | 0.93% | 0.33% |
| May 2026 | 29.5% | 19.7% | 23.5% | 8.9% | 6.4% | 4.9% | 5.9% | 0.97% | 0.34% |
| Jun 2026 | 26.3% | 21.5% | 27.9% | 9.7% | 4.6% | 3.5% | 5.3% | 0.86% | 0.31% |
| Jul 2026 | 31.8% | 17.4% | 27.6% | 7.8% | 4.6% | 3.5% | 6.4% | 0.69% | 0.31% |
| Aug 2026 | 30.9% | 20.7% | 26.2% | 9.3% | 5.4% | 4.1% | 1.9% | 1% | 0.37% |
| Sep 2026 | 31.2% | 25.7% | 17.8% | 11.5% | 5.4% | 5.1% | 1.9% | 1% | 0.45% |
How has the 10Web and Durable comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Durable took it in December 2025, 10Web took it in January 2026, Durable took it in February 2026.
- Across the 12 months ending September 2026, 10Web’s share of searches among AI website builders worldwide moved from 11.4% to 5.1%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
- Across the 12 months ending September 2026, Durable’s share of searches among AI website builders worldwide moved from 9.9% to 5.4%, and its estimated monthly branded searches moved from 35K to 19.1K.
How did search popularity change for AI website builders worldwide in September 2026?
2 changes
In September 2026, 10Web gained share of searches among AI website builders worldwide, from 4.1% to 5.1%.
Estimated monthly branded searches for Durable worldwide fell 45.4% over 12 measured months, from 35K to 19.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 10Web’s and Durable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI website builders
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