Framer vs Wix:Which is more popular?
In September 2026, Framer had more branded searches than Wix among AI website builders worldwide. Framer had about 90,500 branded searches, while Wix had 62,700. Framer made up 25.7% of all AI website builder searches we track, and Wix accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about AI website builders, Wix appeared in all five answers and Framer in three. Wix was mentioned before Framer in every answer.
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Top AI website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Framer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was listed before Framer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI website builders
5 answers
Asked ChatGPT
“Which AI website builder should I use?”
Asked ChatGPT
“What are the best AI website builders?”
Asked ChatGPT
“What's the best AI website builder for a small business?”
Searched Google, AI Overview
“ai website builder”
Searched Google, AI Overview
“ai website generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Framer or Wix more popular in search?
This chart shows how often people search Google for Framer and Wix by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Framer, Wix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovable | Framer | Wix | Relume | Durable | 10Web | Hostinger | Dorik | Mixo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 14% | 15.6% | 17.1% | 9.9% | 11.4% | 3.4% | 2.3% | 0.68% |
| Nov 2025 | 24.5% | 16.4% | 15.8% | 16.4% | 9.5% | 10.9% | 3.3% | 2.7% | 0.65% |
| Dec 2025 | 25.1% | 16.7% | 17.4% | 16.7% | 9.8% | 9.2% | 2.7% | 1.8% | 0.53% |
| Jan 2026 | 26% | 17.5% | 19.5% | 14.3% | 8.5% | 9.6% | 2.9% | 1.3% | 0.45% |
| Feb 2026 | 23.7% | 19.5% | 21.7% | 13% | 7.6% | 7.1% | 5.8% | 0.95% | 0.52% |
| Mar 2026 | 19.8% | 24.3% | 22.3% | 10.9% | 9.4% | 7.3% | 4.9% | 0.79% | 0.29% |
| Apr 2026 | 28.4% | 23.3% | 21.3% | 8.5% | 9% | 5.7% | 2.5% | 0.93% | 0.33% |
| May 2026 | 29.5% | 19.7% | 23.5% | 8.9% | 6.4% | 4.9% | 5.9% | 0.97% | 0.34% |
| Jun 2026 | 26.3% | 21.5% | 27.9% | 9.7% | 4.6% | 3.5% | 5.3% | 0.86% | 0.31% |
| Jul 2026 | 31.8% | 17.4% | 27.6% | 7.8% | 4.6% | 3.5% | 6.4% | 0.69% | 0.31% |
| Aug 2026 | 30.9% | 20.7% | 26.2% | 9.3% | 5.4% | 4.1% | 1.9% | 1% | 0.37% |
| Sep 2026 | 31.2% | 25.7% | 17.8% | 11.5% | 5.4% | 5.1% | 1.9% | 1% | 0.45% |
How has the Framer and Wix comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Framer took it in November 2025, Wix took it in December 2025, Framer took it in March 2026, Wix took it in May 2026, Framer took it in September 2026.
- Across the 12 months ending September 2026, Framer’s share of searches among AI website builders worldwide moved from 14% to 25.7%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
- Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide moved from 15.6% to 17.8%, and its estimated monthly branded searches moved from 55.3K to 62.7K.
How did search popularity change for AI website builders worldwide in September 2026?
2 changes
In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches.
In September 2026, Wix lost share of searches among AI website builders worldwide, from 26.2% to 17.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Framer’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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