Durable vs Framer:Which is more popular?
In September 2026, Framer had more branded searches than Durable among AI website builders worldwide. Framer had about 90,500 branded searches, while Durable had 19,100. Framer made up 25.7% of all AI website builder searches we track, and Durable accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about AI website builders, Framer appeared in three of the five answers and Durable in one. Framer was mentioned before Durable in three out of four answers that named either.
Who do people search for more?
Framer, about 5 searches for every 1 for Durable
Who does AI mention more?
Framer, mentioned in 3 of 5 answers, Durable in 1
Who does AI recommend more?
Framer, named ahead of Durable in 3 of 4 answers
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Top AI website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Framer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Durable was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Framer was listed before Durable in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI website builders
5 answers
Asked ChatGPT
“Which AI website builder should I use?”
Asked ChatGPT
“What are the best AI website builders?”
Asked ChatGPT
“What's the best AI website builder for a small business?”
Searched Google, AI Overview
“ai website builder”
Searched Google, AI Overview
“ai website generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Durable or Framer more popular in search?
This chart shows how often people search Google for Durable and Framer by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Framer, Durable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovable | Framer | Wix | Relume | Durable | 10Web | Hostinger | Dorik | Mixo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 14% | 15.6% | 17.1% | 9.9% | 11.4% | 3.4% | 2.3% | 0.68% |
| Nov 2025 | 24.5% | 16.4% | 15.8% | 16.4% | 9.5% | 10.9% | 3.3% | 2.7% | 0.65% |
| Dec 2025 | 25.1% | 16.7% | 17.4% | 16.7% | 9.8% | 9.2% | 2.7% | 1.8% | 0.53% |
| Jan 2026 | 26% | 17.5% | 19.5% | 14.3% | 8.5% | 9.6% | 2.9% | 1.3% | 0.45% |
| Feb 2026 | 23.7% | 19.5% | 21.7% | 13% | 7.6% | 7.1% | 5.8% | 0.95% | 0.52% |
| Mar 2026 | 19.8% | 24.3% | 22.3% | 10.9% | 9.4% | 7.3% | 4.9% | 0.79% | 0.29% |
| Apr 2026 | 28.4% | 23.3% | 21.3% | 8.5% | 9% | 5.7% | 2.5% | 0.93% | 0.33% |
| May 2026 | 29.5% | 19.7% | 23.5% | 8.9% | 6.4% | 4.9% | 5.9% | 0.97% | 0.34% |
| Jun 2026 | 26.3% | 21.5% | 27.9% | 9.7% | 4.6% | 3.5% | 5.3% | 0.86% | 0.31% |
| Jul 2026 | 31.8% | 17.4% | 27.6% | 7.8% | 4.6% | 3.5% | 6.4% | 0.69% | 0.31% |
| Aug 2026 | 30.9% | 20.7% | 26.2% | 9.3% | 5.4% | 4.1% | 1.9% | 1% | 0.37% |
| Sep 2026 | 31.2% | 25.7% | 17.8% | 11.5% | 5.4% | 5.1% | 1.9% | 1% | 0.45% |
How has the Durable and Framer comparison changed over the last 12 months?
3 findings
- Framer was ahead of Durable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Durable’s share of searches among AI website builders worldwide moved from 9.9% to 5.4%, and its estimated monthly branded searches moved from 35K to 19.1K.
- Across the 12 months ending September 2026, Framer’s share of searches among AI website builders worldwide moved from 14% to 25.7%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
How did search popularity change for AI website builders worldwide in September 2026?
2 changes
In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches.
Estimated monthly branded searches for Durable worldwide fell 45.4% over 12 measured months, from 35K to 19.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Durable’s and Framer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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