Durable vs Lovable:Which is more popular?
In September 2026, Lovable had more branded searches than Durable among AI website builders worldwide. Lovable had about 110,000 branded searches, while Durable had 19,100. Lovable made up 31.2% of all AI website builder searches we track, and Durable accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about AI website builders, Lovable appeared in two of the five answers and Durable in one. Lovable was mentioned before Durable in two out of three answers that named either.
Who do people search for more?
Lovable, about 6 searches for every 1 for Durable
Who does AI mention more?
Lovable, mentioned in 2 of 5 answers, Durable in 1
Who does AI recommend more?
Lovable, named ahead of Durable in 2 of 3 answers
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Top AI website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lovable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Durable was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lovable was listed before Durable in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI website builders
5 answers
Asked ChatGPT
“Which AI website builder should I use?”
Asked ChatGPT
“What are the best AI website builders?”
Asked ChatGPT
“What's the best AI website builder for a small business?”
Searched Google, AI Overview
“ai website builder”
Searched Google, AI Overview
“ai website generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Durable or Lovable more popular in search?
This chart shows how often people search Google for Durable and Lovable by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Lovable, Durable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovable | Framer | Wix | Relume | Durable | 10Web | Hostinger | Dorik | Mixo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 14% | 15.6% | 17.1% | 9.9% | 11.4% | 3.4% | 2.3% | 0.68% |
| Nov 2025 | 24.5% | 16.4% | 15.8% | 16.4% | 9.5% | 10.9% | 3.3% | 2.7% | 0.65% |
| Dec 2025 | 25.1% | 16.7% | 17.4% | 16.7% | 9.8% | 9.2% | 2.7% | 1.8% | 0.53% |
| Jan 2026 | 26% | 17.5% | 19.5% | 14.3% | 8.5% | 9.6% | 2.9% | 1.3% | 0.45% |
| Feb 2026 | 23.7% | 19.5% | 21.7% | 13% | 7.6% | 7.1% | 5.8% | 0.95% | 0.52% |
| Mar 2026 | 19.8% | 24.3% | 22.3% | 10.9% | 9.4% | 7.3% | 4.9% | 0.79% | 0.29% |
| Apr 2026 | 28.4% | 23.3% | 21.3% | 8.5% | 9% | 5.7% | 2.5% | 0.93% | 0.33% |
| May 2026 | 29.5% | 19.7% | 23.5% | 8.9% | 6.4% | 4.9% | 5.9% | 0.97% | 0.34% |
| Jun 2026 | 26.3% | 21.5% | 27.9% | 9.7% | 4.6% | 3.5% | 5.3% | 0.86% | 0.31% |
| Jul 2026 | 31.8% | 17.4% | 27.6% | 7.8% | 4.6% | 3.5% | 6.4% | 0.69% | 0.31% |
| Aug 2026 | 30.9% | 20.7% | 26.2% | 9.3% | 5.4% | 4.1% | 1.9% | 1% | 0.37% |
| Sep 2026 | 31.2% | 25.7% | 17.8% | 11.5% | 5.4% | 5.1% | 1.9% | 1% | 0.45% |
How has the Durable and Lovable comparison changed over the last 12 months?
3 findings
- Lovable was ahead of Durable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Durable’s share of searches among AI website builders worldwide moved from 9.9% to 5.4%, and its estimated monthly branded searches moved from 35K to 19.1K.
- Across the 12 months ending September 2026, Lovable’s share of searches among AI website builders worldwide moved from 25.6% to 31.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for AI website builders worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Durable’s and Lovable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI website builders
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