Brandwave

Lovable vs Wix:Which is more popular?

In September 2026, Lovable had more branded searches than Wix among AI website builders worldwide. Lovable had about 110,000 branded searches, while Wix had 62,700. Lovable made up 31.2% of all AI website builder searches we track, and Wix accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about AI website builders, Wix appeared in all five answers and Lovable in two. Wix was mentioned before Lovable in every answer.

Among AI website builders worldwide in September 2026

Who do people search for more?

Lovable, about 75% more searches than Wix

Lovable 110K searchesWix 62.7K searches

Who does AI mention more?

Wix, mentioned in every answer we collected

Wix in 5 of 5Lovable in 2 of 5

Who does AI recommend more?

Wix, named ahead of Lovable in every answer

Wix first in 5Lovable never first

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Top AI website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Lovable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wix was listed before Lovable in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Framer2nd
  3. Hostinger3rd
  4. Lovable4th
  5. Durable5th
  6. 10Web6th
  7. Relume–
  8. Dorik–
  9. Mixo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Lovable or Wix more popular in search?

This chart shows how often people search Google for Lovable and Wix by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.

Lovable and Wix among AI website builders worldwide, by month

Share of searches by month for Lovable, Wix. The figures are in the table below the chart.

View monthly share of searches table
MonthLovableFramerWixRelumeDurable10WebHostingerDorikMixo
Oct 202525.6%14%15.6%17.1%9.9%11.4%3.4%2.3%0.68%
Nov 202524.5%16.4%15.8%16.4%9.5%10.9%3.3%2.7%0.65%
Dec 202525.1%16.7%17.4%16.7%9.8%9.2%2.7%1.8%0.53%
Jan 202626%17.5%19.5%14.3%8.5%9.6%2.9%1.3%0.45%
Feb 202623.7%19.5%21.7%13%7.6%7.1%5.8%0.95%0.52%
Mar 202619.8%24.3%22.3%10.9%9.4%7.3%4.9%0.79%0.29%
Apr 202628.4%23.3%21.3%8.5%9%5.7%2.5%0.93%0.33%
May 202629.5%19.7%23.5%8.9%6.4%4.9%5.9%0.97%0.34%
Jun 202626.3%21.5%27.9%9.7%4.6%3.5%5.3%0.86%0.31%
Jul 202631.8%17.4%27.6%7.8%4.6%3.5%6.4%0.69%0.31%
Aug 202630.9%20.7%26.2%9.3%5.4%4.1%1.9%1%0.37%
Sep 202631.2%25.7%17.8%11.5%5.4%5.1%1.9%1%0.45%

How has the Lovable and Wix comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Wix took it in March 2026, Lovable took it in April 2026, Wix took it in June 2026, Lovable took it in July 2026.
  • Across the 12 months ending September 2026, Lovable’s share of searches among AI website builders worldwide moved from 25.6% to 31.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide moved from 15.6% to 17.8%, and its estimated monthly branded searches moved from 55.3K to 62.7K.

How did search popularity change for AI website builders worldwide in September 2026?

3 changes
  1. In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches.

  2. In September 2026, Wix lost share of searches among AI website builders worldwide, from 26.2% to 17.8%.

  3. Estimated monthly branded searches for Lovable worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lovable’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lovable

1 branded search term

  • lovable dev

Wix

2 branded search terms

  • wix ai
  • wix ai website builder

How the Brand Demand Index is measured

Other head-to-heads among AI website builders

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