Down Dog vs Peloton:Which is more popular?
In September 2026, Peloton had more branded searches than Down Dog among yoga apps worldwide. Peloton had about 562,000 branded searches, while Down Dog had 90,500. Peloton made up 73.8% of all yoga app searches we track, and Down Dog accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about yoga apps, Down Dog appeared in four of the five answers and Peloton in two. Down Dog was mentioned before Peloton in every answer.
Who do people search for more?
Peloton, about 6 searches for every 1 for Down Dog
Who does AI mention more?
Down Dog, mentioned in 4 of 5 answers, Peloton in 2
Who does AI recommend more?
Down Dog, named ahead of Peloton in every answer
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Top yoga apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Down Dog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peloton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Down Dog was listed before Peloton in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Down Dog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoga with Adriene4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alo Wellness Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alo Moves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yoga International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga apps
5 answers
Asked ChatGPT
“Which yoga app should I use?”
Asked ChatGPT
“What are the best yoga apps?”
Asked ChatGPT
“What's the best yoga app for at home?”
Searched Google, AI Overview
“yoga app”
Searched Google, AI Overview
“yoga for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Peloton, Down Dog. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Down Dog | Yoga with Adriene | Alo Moves | Alo Wellness Club | Yoga International | Gaia | Glo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 10.2% | 8.4% | 2.1% | 0.5% | 0.61% | 0.27% | 0.33% |
| Nov 2025 | 77.5% | 10.2% | 8.4% | 2.1% | 0.61% | 0.75% | 0.27% | 0.33% |
| Dec 2025 | 77.2% | 8.3% | 10.1% | 2% | 1.1% | 0.61% | 0.27% | 0.33% |
| Jan 2026 | 71.3% | 9.3% | 13.9% | 1.9% | 2.3% | 0.68% | 0.3% | 0.37% |
| Feb 2026 | 71.7% | 11.4% | 11.4% | 1.9% | 2.3% | 0.68% | 0.3% | 0.37% |
| Mar 2026 | 71.7% | 11.5% | 11.5% | 1.9% | 1.9% | 0.69% | 0.38% | 0.38% |
| Apr 2026 | 72.1% | 11.6% | 11.6% | 1.9% | 1.6% | 0.69% | 0.31% | 0.31% |
| May 2026 | 74.9% | 9.9% | 9.9% | 2% | 2% | 0.72% | 0.32% | 0.32% |
| Jun 2026 | 71.1% | 11.5% | 11.5% | 1.9% | 1.9% | 1.5% | 0.3% | 0.37% |
| Jul 2026 | 71.6% | 11.5% | 11.5% | 1.9% | 1.9% | 0.84% | 0.31% | 0.37% |
| Aug 2026 | 73.4% | 11.8% | 9.7% | 1.9% | 1.6% | 0.71% | 0.38% | 0.47% |
| Sep 2026 | 73.8% | 11.9% | 9.7% | 1.6% | 1.6% | 0.71% | 0.38% | 0.38% |
How has the Down Dog and Peloton comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Down Dog in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Down Dog’s share of searches among yoga apps worldwide moved from 10.2% to 11.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Peloton’s share of searches among yoga apps worldwide moved from 77.6% to 73.8%, and its estimated monthly branded searches moved from 838K to 562K.
How did search popularity change for yoga apps worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Down Dog’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoga apps
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