Brandwave

Down Dog vs Yoga with Adriene:Which is more popular?

In September 2026, Down Dog had more branded searches than Yoga with Adriene among yoga apps worldwide. Down Dog had about 90,500 branded searches, while Yoga with Adriene had 74,000. Down Dog made up 11.9% of all yoga app searches we track, and Yoga with Adriene accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about yoga apps, Down Dog and Yoga with Adriene each appeared in four of the five answers. Down Dog was mentioned before Yoga with Adriene in every answer.

Among yoga apps worldwide in September 2026

Who do people search for more?

Down Dog, about 22% more searches than Yoga with Adriene

Down Dog 90.5K searchesYoga with Adriene 74K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Down Dog in 4 of 5Yoga with Adriene in 4 of 5

Who does AI recommend more?

Down Dog, named ahead of Yoga with Adriene in every answer

Down Dog first in 4Yoga with Adriene never first

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Top yoga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Down Dog and Yoga with Adriene were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Down Dog was listed before Yoga with Adriene in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Down Dog1st
  2. Alo Wellness Club2nd
  3. Yoga with Adriene3rd
  4. Glo4th
  5. Peloton5th
  6. Alo Moves–
  7. Yoga International–
  8. Gaia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Down Dog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoga with Adriene4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Wellness Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Moves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoga International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Down Dog or Yoga with Adriene more popular in search?

This chart shows how often people search Google for Down Dog and Yoga with Adriene by name. Each line represents a brand's share of searches for all eight yoga apps we track, month by month, from English-language searches worldwide.

Down Dog and Yoga with Adriene among yoga apps worldwide, by month

Share of searches by month for Down Dog, Yoga with Adriene. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonDown DogYoga with AdrieneAlo MovesAlo Wellness ClubYoga InternationalGaiaGlo
Oct 202577.6%10.2%8.4%2.1%0.5%0.61%0.27%0.33%
Nov 202577.5%10.2%8.4%2.1%0.61%0.75%0.27%0.33%
Dec 202577.2%8.3%10.1%2%1.1%0.61%0.27%0.33%
Jan 202671.3%9.3%13.9%1.9%2.3%0.68%0.3%0.37%
Feb 202671.7%11.4%11.4%1.9%2.3%0.68%0.3%0.37%
Mar 202671.7%11.5%11.5%1.9%1.9%0.69%0.38%0.38%
Apr 202672.1%11.6%11.6%1.9%1.6%0.69%0.31%0.31%
May 202674.9%9.9%9.9%2%2%0.72%0.32%0.32%
Jun 202671.1%11.5%11.5%1.9%1.9%1.5%0.3%0.37%
Jul 202671.6%11.5%11.5%1.9%1.9%0.84%0.31%0.37%
Aug 202673.4%11.8%9.7%1.9%1.6%0.71%0.38%0.47%
Sep 202673.8%11.9%9.7%1.6%1.6%0.71%0.38%0.38%

How has the Down Dog and Yoga with Adriene comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Yoga with Adriene took it in December 2025, Down Dog took it in August 2026.
  • Across the 12 months ending September 2026, Down Dog’s share of searches among yoga apps worldwide moved from 10.2% to 11.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Yoga with Adriene’s share of searches among yoga apps worldwide moved from 8.4% to 9.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for yoga apps worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Yoga with Adriene worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Down Dog’s and Yoga with Adriene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Down Dog

1 branded search term

  • downdog

Yoga with Adriene

1 branded search term

  • yoga with adriene

How the Brand Demand Index is measured

Other head-to-heads among yoga apps

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