Gildan vs Red Kap:Which is more popular?
In September 2026, Red Kap had more branded searches than Gildan among work shirts brands worldwide. Red Kap had about 33,100 branded searches, while Gildan had 22,200. Red Kap made up 6.3% of all work shirts brand searches we track, and Gildan accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about work shirts brands, Red Kap appeared in four of the five answers and Gildan in none.
Who do people search for more?
Red Kap, about 49% more searches than Gildan
Who does AI mention more?
Red Kap, mentioned in 4 of 5 answers, Gildan in 0
Who does AI recommend more?
Red Kap, the only one of the two named
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Top work shirts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Kap was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gildan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Red Kap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Carhartt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Duluth Trading Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gildan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work shirts brands
5 answers
Asked ChatGPT
“Which work shirts brand should I buy?”
Asked ChatGPT
“What are the best work shirts brands?”
Asked ChatGPT
“What's the best work shirts brand for hard-wearing daily wear?”
Searched Google, AI Overview
“best work shirts”
Searched Google, AI Overview
“durable work shirts”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gildan or Red Kap more popular in search?
This chart shows how often people search Google for Gildan and Red Kap by name. Each line represents a brand's share of searches for all six work shirts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Red Kap, Gildan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duluth Trading Company | Red Kap | Gildan | Dickies | Carhartt | Bisley |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 6.1% | 4.1% | 6.1% | 0.99% | 0.07% |
| Nov 2025 | 91.2% | 3.7% | 2% | 2.5% | 0.6% | 0.04% |
| Dec 2025 | 91.2% | 3.7% | 2% | 2.5% | 0.6% | 0.03% |
| Jan 2026 | 86.9% | 5.2% | 3.5% | 3.5% | 0.85% | 0.06% |
| Feb 2026 | 82.3% | 7.4% | 4.9% | 4% | 1.2% | 0.11% |
| Mar 2026 | 79.9% | 8.8% | 5.9% | 3.9% | 1.4% | 0.1% |
| Apr 2026 | 81.2% | 7.3% | 6% | 4% | 1.5% | 0.11% |
| May 2026 | 83.1% | 6.1% | 6.1% | 3.3% | 1.2% | 0.11% |
| Jun 2026 | 86% | 6.3% | 4.2% | 2.3% | 1% | 0.09% |
| Jul 2026 | 87% | 5.2% | 4.3% | 2.3% | 1% | 0.09% |
| Aug 2026 | 85.7% | 5.2% | 5.2% | 2.8% | 1% | 0.07% |
| Sep 2026 | 85.7% | 6.3% | 4.2% | 2.8% | 0.84% | 0.07% |
How has the Gildan and Red Kap comparison changed over the last 12 months?
3 findings
- Red Kap was ahead of Gildan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gildan’s share of searches among work shirts brands worldwide moved from 4.1% to 4.2%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Red Kap’s share of searches among work shirts brands worldwide moved from 6.1% to 6.3%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for work shirts brands worldwide in September 2026?
2 changes
In September 2026, Red Kap overtook Gildan to rank 2nd among work shirts brands worldwide, with 6.3% of the searches.
In September 2026, Gildan lost share of searches among work shirts brands worldwide, from 5.2% to 4.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gildan’s and Red Kap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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