Brandwave

Blundstone vs Sam Edelman:Which is more popular?

In September 2026, Blundstone had more branded searches than Sam Edelman among women's boot brands worldwide. Blundstone had about 450,000 branded searches, while Sam Edelman had 301,000. Blundstone made up 12.2% of all women's boot brand searches we track, and Sam Edelman accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about women's boot brands, Sam Edelman appeared in four of the five answers and Blundstone in three. Blundstone was mentioned before Sam Edelman in three out of five answers.

Among women's boot brands worldwide in September 2026

Who do people search for more?

Blundstone, about 50% more searches than Sam Edelman

Blundstone 450K searchesSam Edelman 301K searches

Who does AI mention more?

Sam Edelman, mentioned in 4 of 5 answers, Blundstone in 3

Sam Edelman in 4 of 5Blundstone in 3 of 5

Who does AI recommend more?

Blundstone, named ahead of Sam Edelman in 3 of 5 answers

Blundstone first in 3Sam Edelman first in 2

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Top women's boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Blundstone was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone was listed before Sam Edelman in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Blundstone2nd
  3. Naturalizer3rd
  4. Frye4th
  5. Sam Edelman5th
  6. Clarks6th
  7. Sorel7th
  8. Ariat8th
  9. Hunter–
  10. Merrell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Naturalizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thursday Boot Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sorel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about women's boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blundstone or Sam Edelman more popular in search?

This chart shows how often people search Google for Blundstone and Sam Edelman by name. Each line represents a brand's share of searches for all ten women's boot brands we track, month by month, from English-language searches worldwide.

Blundstone and Sam Edelman among women's boot brands worldwide, by month

Share of searches by month for Blundstone, Sam Edelman. The figures are in the table below the chart.

View monthly share of searches table
MonthClarksAriatBlundstoneFryeSam EdelmanSorelNaturalizerThursday Boot CompanyHunterMerrell
Oct 202536.4%16.3%16.3%10.7%7.3%6%2.7%2.2%1.5%0.66%
Nov 202534.3%18.8%18.8%8.6%5.6%8.4%2.1%2.1%0.93%0.42%
Dec 202532.8%21.9%18%7.4%5.4%8.1%2%3%1.1%0.49%
Jan 202640.2%18.1%14.8%6%5.4%8.1%2%3%1.6%0.89%
Feb 202642%18.9%12.7%5.5%6.9%5.7%2.5%2.5%2.1%1.1%
Mar 202644.7%20.1%9%5.5%9%4%2.7%1.8%2.2%0.99%
Apr 202646.1%20.7%7.6%4.9%9.2%3.4%2.8%1.9%2.3%1.2%
May 202646.1%20.7%7.6%4.9%9.3%3.4%2.8%1.9%1.9%1.5%
Jun 202649%22%6.6%4.9%8%2.4%2.4%1.3%2%1.3%
Jul 202650.1%18.4%6.7%6.2%8.2%3%2.5%1.4%2%1.7%
Aug 202649%18%8.1%7%8.1%2.9%2.4%1.6%1.6%1.3%
Sep 202640.6%18.2%12.2%8.7%8.2%4.5%2.5%2.5%1.6%1.1%

How has the Blundstone and Sam Edelman comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sam Edelman took it in April 2026, Blundstone took it in September 2026.
  • Across the 12 months ending September 2026, Blundstone’s share of searches among women's boot brands worldwide moved from 16.3% to 12.2%, and its estimated monthly branded searches moved from 673K to 450K.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among women's boot brands worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for women's boot brands worldwide in September 2026?

2 changes

  1. In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches.

  2. In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blundstone’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blundstone

1 branded search term

  • blundstone

Sam Edelman

1 branded search term

  • sam edelman

How the Brand Demand Index is measured

Other head-to-heads among women's boot brands

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