Brandwave

RODE vs Shure:Which is more popular?

In September 2026, RODE and Shure were level in searches among wireless microphone brands worldwide, with an estimated 205K versus 219K branded searches, at 5% and 5.3% of the total. When we asked ChatGPT and Google AI Overviews about wireless microphone brands, RODE appeared in three of the four answers and Shure in two. Shure was mentioned before RODE in two out of three answers.

Among wireless microphone brands worldwide in September 2026

Who do people search for more?

Shure, about 7% more searches than RODE

Shure 219K searchesRODE 205K searches

Who does AI mention more?

RODE, mentioned in 3 of 4 answers, Shure in 2

RODE in 3 of 4Shure in 2 of 4

Who does AI recommend more?

Shure, named ahead of RODE in 2 of 3 answers

Shure first in 2RODE first in 1

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Top wireless microphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RODE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shure was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shure was listed before RODE in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. RODE2nd
  3. Sennheiser3rd
  4. DJI4th
  5. JBL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sennheiser4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RODE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shure2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JBL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about wireless microphone brands

4 answers
  • Asked ChatGPT

    “Which wireless microphone brand should I buy?”

    1. 1Shure
    2. 2RODE
    3. 3Sennheiser
    4. 4DJI
  • Asked ChatGPT

    “What are the best wireless microphone brands?”

    1. 1Shure
    2. 2Sennheiser
    3. 3RODE
    4. 4DJI
  • Asked ChatGPT

    “What's the best wireless microphone brand for video recording?”

    1. 1DJI
    2. 2RODE
    3. 3Sennheiser
  • Searched Google, AI Overview

    “best wireless microphone”

    1. 1DJI
    2. 2Sennheiser
    3. 3JBL
  • Searched Google, AI Overview

    “wireless mic for video”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is RODE or Shure more popular in search?

This chart shows how often people search Google for RODE and Shure by name. Each line represents a brand's share of searches for all five wireless microphone brands we track, month by month, from English-language searches worldwide.

RODE and Shure among wireless microphone brands worldwide, by month

Share of searches by month for Shure, RODE. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLShureRODEDJISennheiser
Oct 202588.6%5.6%5.3%0.39%0.02%
Nov 202591.4%4%4.4%0.23%0.01%
Dec 202592.3%3.9%3.6%0.22%0.01%
Jan 202690.2%4.8%4.6%0.33%0.01%
Feb 202687%6.5%6%0.45%0.02%
Mar 202687.3%6.2%6%0.52%0.02%
Apr 202691%4.4%4.3%0.26%0.01%
May 202690%4.8%4.8%0.29%0.01%
Jun 202690.6%4.3%4.9%0.29%0.01%
Jul 202690.5%4.3%4.9%0.29%<0.01%
Aug 202690.7%4.4%4.7%0.27%0.01%
Sep 202689.4%5.3%5%0.29%0.01%

How has the RODE and Shure comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: RODE took it in November 2025, Shure took it in December 2025, RODE took it in June 2026, Shure took it in September 2026.
  • Across the 12 months ending September 2026, RODE’s share of searches among wireless microphone brands worldwide moved from 5.3% to 5%, and its estimated monthly branded searches moved from 203K to 205K.
  • Across the 12 months ending September 2026, Shure’s share of searches among wireless microphone brands worldwide moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 214K to 219K.

How did search popularity change for wireless microphone brands worldwide in September 2026?

1 change
  1. In September 2026, Shure overtook RODE to rank 2nd among wireless microphone brands worldwide, with 5.3% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using RODE’s and Shure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RODE

6 branded search terms

  • rode com
  • rode microphone
  • rode podcast
  • rode podcast microphone
  • rode podmic
  • rode wireless pro

Shure

3 branded search terms

  • shure
  • shure microphone
  • shure podcast microphone

How the Brand Demand Index is measured

Other head-to-heads among wireless microphone brands

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