Irwin vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Irwin among wire stripper brands worldwide. Stanley had about 880 branded searches, while Irwin had 590. Stanley made up 3.2% of all wire stripper brand searches we track, and Irwin accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about wire stripper brands, Irwin appeared in two of the five answers and Stanley in none.
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Top wire stripper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Klein Tools1st
Knipex2nd
Irwin3rd
DeWalt–
Stanley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Knipex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Irwin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wire stripper brands
5 answers
Asked ChatGPT
“Which wire stripper brand should I buy?”
Asked ChatGPT
“What are the best wire stripper brands?”
Asked ChatGPT
“What's the best wire stripper brand for electrical work?”
Searched Google, AI Overview
“best wire stripper”
Searched Google, AI Overview
“wire stripper tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irwin or Stanley more popular in search?
This chart shows how often people search Google for Irwin and Stanley by name. Each line represents a brand's share of searches for all five wire stripper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knipex | Klein Tools | DeWalt | Stanley | Irwin |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 26.9% | 5% | 5% | 2.9% |
| Nov 2025 | 65.6% | 23.9% | 4.7% | 3.6% | 2.1% |
| Dec 2025 | 65.3% | 23.8% | 4.7% | 3.6% | 2.6% |
| Jan 2026 | 66% | 24.1% | 3.6% | 3.6% | 2.6% |
| Feb 2026 | 69.4% | 20.7% | 3.8% | 3.8% | 2.3% |
| Mar 2026 | 73.8% | 18% | 2.9% | 2.9% | 2.4% |
| Apr 2026 | 70.8% | 21.1% | 3.4% | 2.8% | 1.9% |
| May 2026 | 65.6% | 23.9% | 3.9% | 3.9% | 2.6% |
| Jun 2026 | 62.3% | 27.8% | 3.7% | 3.7% | 2.5% |
| Jul 2026 | 62.6% | 27.9% | 3.7% | 3.7% | 2% |
| Aug 2026 | 64.2% | 23.4% | 6.7% | 3.5% | 2.1% |
| Sep 2026 | 66.6% | 24.3% | 3.7% | 3.2% | 2.2% |
How has the Irwin and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among wire stripper brands worldwide moved from 2.9% to 2.2%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Stanley’s share of searches among wire stripper brands worldwide moved from 5% to 3.2%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for wire stripper brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Stanley worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irwin’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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