Riedel vs Schott Zwiesel:Which is more popular?
In September 2026, Riedel had more branded searches than Schott Zwiesel among wine glasses brands worldwide. Riedel had about 49,500 branded searches, while Schott Zwiesel had 22,200. Riedel made up 35.4% of all wine glasses brand searches we track, and Schott Zwiesel accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about wine glasses brands, Riedel appeared in four of the five answers and Schott Zwiesel in three. Riedel was mentioned before Schott Zwiesel in three out of four answers.
Who do people search for more?
Riedel, about 2 searches for every 1 for Schott Zwiesel
Who does AI mention more?
Riedel, mentioned in 4 of 5 answers, Schott Zwiesel in 3
Who does AI recommend more?
Riedel, named ahead of Schott Zwiesel in 3 of 4 answers
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Top wine glasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Riedel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schott Zwiesel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Riedel was listed before Schott Zwiesel in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Riedel1st
- Zalto2nd
- Gabriel-Glas3rd
Schott Zwiesel4th
Spiegelau5th
Libbey6th- Luigi Bormioli–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gabriel-Glas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zalto3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libbey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luigi Bormioli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine glasses brands
5 answers
Asked ChatGPT
“Which wine glasses brand should I buy?”
Asked ChatGPT
“What are the best wine glasses brands?”
Asked ChatGPT
“What's the best wine glasses brand for everyday dining?”
Searched Google, AI Overview
“best wine glasses”
Searched Google, AI Overview
“crystal wine glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Riedel or Schott Zwiesel more popular in search?
This chart shows how often people search Google for Riedel and Schott Zwiesel by name. Each line represents a brand's share of searches for all seven wine glasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Riedel, Schott Zwiesel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Riedel | Spiegelau | Schott Zwiesel | Gabriel-Glas | Luigi Bormioli | Zalto | Libbey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 21.1% | 17.3% | 6.3% | 5.2% | 6.3% | 5.2% |
| Nov 2025 | 40.3% | 18% | 18% | 8.1% | 5.4% | 6.6% | 3.6% |
| Dec 2025 | 35.6% | 19.5% | 19.5% | 8.7% | 5.8% | 7.1% | 3.9% |
| Jan 2026 | 37.2% | 20.3% | 20.3% | 6.1% | 5% | 6.1% | 5% |
| Feb 2026 | 37.2% | 20.4% | 20.4% | 6.1% | 5% | 5% | 6.1% |
| Mar 2026 | 33.1% | 27.1% | 18.1% | 5.4% | 5.4% | 5.4% | 5.4% |
| Apr 2026 | 37.6% | 25.2% | 16.9% | 6.2% | 5% | 5% | 4.1% |
| May 2026 | 37.3% | 25% | 16.7% | 6.1% | 5% | 5% | 5% |
| Jun 2026 | 36.5% | 24.4% | 16.4% | 6% | 4.9% | 6% | 6% |
| Jul 2026 | 35.2% | 23.5% | 15.8% | 7% | 5.8% | 7% | 5.8% |
| Aug 2026 | 38% | 25.4% | 13.9% | 6.2% | 5.1% | 6.2% | 5.1% |
| Sep 2026 | 35.4% | 23.7% | 15.9% | 8.7% | 5.8% | 5.8% | 4.7% |
How has the Riedel and Schott Zwiesel comparison changed over the last 12 months?
3 findings
- Riedel was ahead of Schott Zwiesel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Riedel’s share of searches among wine glasses brands worldwide moved from 38.6% to 35.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among wine glasses brands worldwide moved from 17.3% to 15.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for wine glasses brands worldwide in September 2026?
2 changes
In September 2026, Schott Zwiesel gained share of searches among wine glasses brands worldwide, from 13.9% to 15.9%.
In September 2026, Riedel lost share of searches among wine glasses brands worldwide, from 38% to 35.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Riedel’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Riedel
1 branded search term
- riedel
Schott Zwiesel
1 branded search term
- schott zwiesel
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