Brandwave

Luigi Bormioli vs Riedel:Which is searched more?

In September 2026, Riedel had more branded searches than Luigi Bormioli among wine glasses brands worldwide. Riedel was estimated to have 49.5K branded searches compared to Luigi Bormioli’s 8.1K, and held an 82.5% Share of Search versus Luigi Bormioli’s 13.5%. These are worldwide searches for English-language branded terms.

Share of Search among wine glasses brands worldwide in September 2026Which is more popular in search, Luigi Bormioli or Riedel?
Luigi Bormioli13.5%8.1K searches
vs
Riedel82.5%49.5K searches

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Which is more popular in search, Luigi Bormioli or Riedel?

Compare the wine glasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Luigi Bormioli and Riedel among wine glasses brands worldwide, by month

Share of Search by month for Riedel, Luigi Bormioli. The figures are in the table below the chart.

View monthly share of search table
MonthRiedelLuigi BormioliMikasa
Oct 202585.2%11.4%3.4%
Nov 202584.6%11.3%4.1%
Dec 202582.5%13.5%4%
Jan 202684.6%11.3%4.1%
Feb 202682.9%11.1%6%
Mar 202682.5%13.5%4%
Apr 202685.2%11.4%3.4%
May 202685.2%11.4%3.4%
Jun 202685.3%11.4%3.3%
Jul 202683.2%13.6%3.2%
Aug 202685.2%11.4%3.4%
Sep 202682.5%13.5%4%

How has the Luigi Bormioli and Riedel comparison changed over the last 12 months?

  • Riedel was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Luigi Bormioli’s estimated Share of Search among wine glasses brands worldwide moved from 11.4% to 13.5%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Riedel’s estimated Share of Search among wine glasses brands worldwide moved from 85.2% to 82.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for wine glasses brands worldwide in September 2026?

  1. In September 2026, Luigi Bormioli gained estimated Share of Search among wine glasses brands worldwide, from 11.4% to 13.5%.

  2. In September 2026, Riedel lost estimated Share of Search among wine glasses brands worldwide, from 85.2% to 82.5%.

Other head-to-heads among wine glasses brands

How each brand is measured

Brandwave collects information about searches that people make online using Luigi Bormioli’s and Riedel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Luigi Bormioli

1 branded search term

  • luigi bormioli

Riedel

1 branded search term

  • riedel

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.