Luigi Bormioli vs Riedel:Which is searched more?
In September 2026, Riedel had more branded searches than Luigi Bormioli among wine glasses brands worldwide. Riedel was estimated to have 49.5K branded searches compared to Luigi Bormioli’s 8.1K, and held an 82.5% Share of Search versus Luigi Bormioli’s 13.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Luigi Bormioli or Riedel?
Compare the wine glasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Riedel, Luigi Bormioli. The figures are in the table below the chart.
View monthly share of search table
| Month | Riedel | Luigi Bormioli | Mikasa |
|---|---|---|---|
| Oct 2025 | 85.2% | 11.4% | 3.4% |
| Nov 2025 | 84.6% | 11.3% | 4.1% |
| Dec 2025 | 82.5% | 13.5% | 4% |
| Jan 2026 | 84.6% | 11.3% | 4.1% |
| Feb 2026 | 82.9% | 11.1% | 6% |
| Mar 2026 | 82.5% | 13.5% | 4% |
| Apr 2026 | 85.2% | 11.4% | 3.4% |
| May 2026 | 85.2% | 11.4% | 3.4% |
| Jun 2026 | 85.3% | 11.4% | 3.3% |
| Jul 2026 | 83.2% | 13.6% | 3.2% |
| Aug 2026 | 85.2% | 11.4% | 3.4% |
| Sep 2026 | 82.5% | 13.5% | 4% |
How has the Luigi Bormioli and Riedel comparison changed over the last 12 months?
3 findings
- Riedel was ahead of Luigi Bormioli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Luigi Bormioli’s estimated Share of Search among wine glasses brands worldwide moved from 11.4% to 13.5%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Riedel’s estimated Share of Search among wine glasses brands worldwide moved from 85.2% to 82.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for wine glasses brands worldwide in September 2026?
2 changes
In September 2026, Luigi Bormioli gained estimated Share of Search among wine glasses brands worldwide, from 11.4% to 13.5%.

In September 2026, Riedel lost estimated Share of Search among wine glasses brands worldwide, from 85.2% to 82.5%.
Other head-to-heads among wine glasses brands
How each brand is measured
Brandwave collects information about searches that people make online using Luigi Bormioli’s and Riedel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Luigi Bormioli
1 branded search term
- luigi bormioli
Riedel
1 branded search term
- riedel

Put your own brand in this comparison
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