Brandwave

Liebherr vs Wine Enthusiast:Which is more popular?

In September 2026, Liebherr had more branded searches than Wine Enthusiast among wine fridges worldwide. Liebherr had about 246,000 branded searches, while Wine Enthusiast had 18,100. Liebherr made up 38.6% of all wine fridge searches we track, and Wine Enthusiast accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about wine fridges, Wine Enthusiast appeared in all five answers and Liebherr in one. Wine Enthusiast was mentioned before Liebherr in three out of four answers.

Among wine fridges worldwide in September 2026

Who do people search for more?

Liebherr, about 14 searches for every 1 for Wine Enthusiast

Liebherr 246K searchesWine Enthusiast 18.1K searches

Who does AI mention more?

Wine Enthusiast, mentioned in every answer we collected

Wine Enthusiast in 5 of 5Liebherr in 1 of 5

Who does AI recommend more?

Wine Enthusiast, named ahead of Liebherr in 3 of 4 answers

Wine Enthusiast first in 3Liebherr first in 1

Follow Liebherr vs Wine Enthusiast and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top wine fridges in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Enthusiast appeared in all five answers. Liebherr was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wine Enthusiast was listed before Liebherr in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wine Enthusiast1st
  2. EuroCave2nd
  3. Whynter3rd
  4. Liebherr4th
  5. Haier–
  6. Newair–
  7. Kalamera–
  8. Vinotemp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wine Enthusiast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EuroCave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whynter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kalamera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vinotemp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wine fridges

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Liebherr or Wine Enthusiast more popular in search?

This chart shows how often people search Google for Liebherr and Wine Enthusiast by name. Each line represents a brand's share of searches for all eight wine fridges we track, month by month, from English-language searches worldwide.

Liebherr and Wine Enthusiast among wine fridges worldwide, by month

Share of searches by month for Liebherr, Wine Enthusiast. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierLiebherrWine EnthusiastWhynterNewairEuroCaveKalameraVinotemp
Oct 202557.8%38.7%2.9%0.31%0.31%0.01%<0.01%<0.01%
Nov 202557.1%38.2%4.2%0.3%0.16%0.02%<0.01%<0.01%
Dec 202566%29.5%4%0.35%0.12%0.01%<0.01%<0.01%
Jan 202657.9%38.7%2.9%0.31%0.17%<0.01%<0.01%<0.01%
Feb 202657.6%38.5%3.5%0.3%0.11%0.01%<0.01%<0.01%
Mar 202657.9%38.7%2.9%0.37%0.13%0.01%<0.01%<0.01%
Apr 202662.6%34.3%2.5%0.41%0.11%0.01%<0.01%<0.01%
May 202667%30%2.2%0.66%0.12%0.01%<0.01%<0.01%
Jun 202662.7%34.3%2.1%0.75%0.11%0.01%<0.01%<0.01%
Jul 202657.9%38.8%2.3%0.85%0.11%0.01%<0.01%<0.01%
Aug 202657.3%38.3%3.5%0.84%0.16%0.01%<0.01%<0.01%
Sep 202657.8%38.6%2.8%0.57%0.14%0.02%<0.01%<0.01%

How has the Liebherr and Wine Enthusiast comparison changed over the last 12 months?

3 findings
  • Liebherr was ahead of Wine Enthusiast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Liebherr’s share of searches among wine fridges worldwide moved from 38.7% to 38.6%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine fridges worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for wine fridges worldwide in September 2026?

2 changes

  1. In September 2026, Wine Enthusiast lost share of searches among wine fridges worldwide, from 3.5% to 2.8%.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Liebherr’s and Wine Enthusiast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Liebherr

1 branded search term

  • liebherr

Wine Enthusiast

1 branded search term

  • wine enthusiast

How the Brand Demand Index is measured

Other head-to-heads among wine fridges

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free