Brandwave

Whiteboard software:Which brands are most popular in search?

In August 2026, Miro was the most searched among whiteboard software worldwide, with an estimated 1.3M branded searches and 59.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miro59.9%
  2. Excalidraw31.3%
  3. FigJam7.8%
  4. Lucidspark0.87%
  5. Mural0.09%
  6. Whimsical0.05%

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Share of SearchLeaderboard

Compare the whiteboard software engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among whiteboard software worldwide, by month

Share of Search by month for Miro, Excalidraw, FigJam. The figures are in the table below the chart.

View monthly share of search table
MonthMiroExcalidrawFigJamLucidsparkMuralWhimsical
Oct 202575.4%17.9%5.5%1.1%0.1%0.06%
Nov 202571.6%20.8%6.4%1%0.1%0.05%
Dec 202567.6%23.9%7.4%0.98%0.09%0.04%
Jan 202667.8%23.8%7.3%0.98%0.1%0.05%
Feb 202669.8%24.2%5.1%0.81%0.11%0.05%
Mar 202669.5%24.5%5.1%0.83%0.09%0.04%
Apr 202670.1%24.8%4.2%0.69%0.1%0.04%
May 202666.2%28.3%4.8%0.65%0.1%0.05%
Jun 202665.4%27.9%5.7%0.79%0.11%0.06%
Jul 202661.5%32.3%5.4%0.63%0.09%0.07%
Aug 202659.9%31.3%7.8%0.87%0.09%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Miro

    59.9%

    Held 1st. 1.3M estimated branded searches, +0.32% vs prior month. Share -1.6 points.

  2. 2.Excalidraw

    31.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.FigJam

    7.8%

    Held 3rd. 168K estimated branded searches, +48.3% vs prior month. Share +2.4 points.

  4. 4.Lucidspark

    0.87%

    Held 4th. 18.7K estimated branded searches, +42.4% vs prior month. Share +0.2 points.

  5. 5.Mural

    0.09%

    Held 5th. 1.9K estimated branded searches, -0.51% vs prior month. Share 0 points.

  6. 6.Whimsical

    0.05%

    Held 6th. 990 estimated branded searches, -29.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among whiteboard software worldwide?

In August 2026, Miro was the most searched among whiteboard software worldwide, with an estimated 1.3M branded searches and 59.9% estimated Share of Search within this set. Excalidraw is in 2nd place, 28.6 percentage points behind at 31.3% Share of Search.

Global whiteboard software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Miro75.4% → 59.9%75.4%Oct 202559.9%Aug 20261st
Excalidraw17.9% → 31.3%32.3%Jul 202617.9%Oct 20252nd
FigJam5.5% → 7.8%7.8%Aug 20264.2%Apr 20263rd
Lucidspark1.1% → 0.87%1.1%Oct 20250.63%Jul 20264th
Mural0.1% → 0.09%0.11%Feb 20260.09%Mar 20265th
Whimsical0.06% → 0.05%0.07%Jul 20260.04%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Miro’s estimated Share of Search among whiteboard software worldwide decreased from 75.4% to 59.9%.
  • Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide increased from 17.9% to 31.3%.
  • Across the 11 months ending August 2026, FigJam’s estimated Share of Search among whiteboard software worldwide increased from 5.5% to 7.8%.
  • Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide peaked at 32.3% in July 2026 and was lowest at 17.9% in October 2025.
  • Across the 11 months ending August 2026, FigJam’s estimated Share of Search among whiteboard software worldwide peaked at 7.8% in August 2026 and was lowest at 4.2% in April 2026.
  • Across the 11 months ending August 2026, Lucidspark, Mural and Whimsical held steady: their estimated Share of Search among whiteboard software worldwide each moved less than 0.5 percentage points.

How did search popularity change for whiteboard software worldwide in August 2026?

  1. In August 2026, FigJam gained estimated Share of Search among whiteboard software worldwide, from 5.4% to 7.8%.

  2. In August 2026, Miro lost estimated Share of Search among whiteboard software worldwide, from 61.5% to 59.9%.

  3. In August 2026, Excalidraw lost estimated Share of Search among whiteboard software worldwide, from 32.3% to 31.3%.

  4. Estimated monthly branded searches for Whimsical worldwide fell 49.7% over 11 measured months, from 2K to 990 in August 2026.

  5. Estimated monthly branded searches for Lucidspark worldwide fell 44.7% over 11 measured months, from 33.8K to 18.7K in August 2026.

  6. Estimated monthly branded searches for Mural worldwide fell 35.8% over 11 measured months, from 3K to 1.9K in August 2026.

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