Brandwave

How popular isExcalidraw in search?

In August 2026, there were an estimated 673K branded searches for Excalidraw worldwide which is up 22.4% over the last 11 months. Excalidraw holds 31.3% estimated Share of Search among whiteboard software worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miro59.9%
  2. Excalidraw31.3%
  3. FigJam7.8%
  4. Lucidspark0.87%
  5. Mural0.09%
  6. Whimsical0.05%
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Which whiteboard software compete with Excalidraw?

Excalidraw against whiteboard software worldwide, by month

Share of Search by month for Miro, Excalidraw, FigJam. The figures are in the table below the chart.

View monthly share of search table
MonthMiroExcalidrawFigJamLucidsparkMuralWhimsical
Oct 202575.4%17.9%5.5%1.1%0.1%0.06%
Nov 202571.6%20.8%6.4%1%0.1%0.05%
Dec 202567.6%23.9%7.4%0.98%0.09%0.04%
Jan 202667.8%23.8%7.3%0.98%0.1%0.05%
Feb 202669.8%24.2%5.1%0.81%0.11%0.05%
Mar 202669.5%24.5%5.1%0.83%0.09%0.04%
Apr 202670.1%24.8%4.2%0.69%0.1%0.04%
May 202666.2%28.3%4.8%0.65%0.1%0.05%
Jun 202665.4%27.9%5.7%0.79%0.11%0.06%
Jul 202661.5%32.3%5.4%0.63%0.09%0.07%
Aug 202659.9%31.3%7.8%0.87%0.09%0.05%
Sep 2026——————

  1. 1.Miro

    59.9%

    Held 1st. 1.3M estimated branded searches, +0.32% vs prior month. Share -1.6 points.

  2. 2.Excalidraw

    31.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.FigJam

    7.8%

    Held 3rd. 168K estimated branded searches, +48.3% vs prior month. Share +2.4 points.

  4. 4.Lucidspark

    0.87%

    Held 4th. 18.7K estimated branded searches, +42.4% vs prior month. Share +0.2 points.

  5. 5.Mural

    0.09%

    Held 5th. 1.9K estimated branded searches, -0.51% vs prior month. Share 0 points.

  6. 6.Whimsical

    0.05%

    Held 6th. 990 estimated branded searches, -29.8% vs prior month. Share 0 points.

Compare search popularity between Excalidraw and its closest rivals

Every comparison with Excalidraw

How has branded search demand for Excalidraw changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Excalidraw worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide increased from 17.9% to 31.3%.
  • Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide peaked at 32.3% in July 2026 and was lowest at 17.9% in October 2025.

How did search popularity change for whiteboard software worldwide in August 2026?

  1. In August 2026, FigJam gained estimated Share of Search among whiteboard software worldwide, from 5.4% to 7.8%.

  2. In August 2026, Miro lost estimated Share of Search among whiteboard software worldwide, from 61.5% to 59.9%.

  3. In August 2026, Excalidraw lost estimated Share of Search among whiteboard software worldwide, from 32.3% to 31.3%.

  4. Estimated monthly branded searches for Whimsical worldwide fell 49.7% over 11 measured months, from 2K to 990 in August 2026.

  5. Estimated monthly branded searches for Lucidspark worldwide fell 44.7% over 11 measured months, from 33.8K to 18.7K in August 2026.

  6. Estimated monthly branded searches for Mural worldwide fell 35.8% over 11 measured months, from 3K to 1.9K in August 2026.

How is Excalidraw measured?

Brandwave collects information about searches that people make online using Excalidraw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • excalidraw

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How the Brand Demand Index is measured

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