Brandwave

How popular isMiro in search?

In August 2026, there were an estimated 1.3M branded searches for Miro worldwide which is down 44.5% over the last 11 months. Miro holds 59.9% estimated Share of Search among whiteboard software worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miro59.9%
  2. Excalidraw31.3%
  3. FigJam7.8%
  4. Lucidspark0.87%
  5. Mural0.09%
  6. Whimsical0.05%
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Which whiteboard software compete with Miro?

Miro against whiteboard software worldwide, by month

Share of Search by month for Miro, Excalidraw, FigJam. The figures are in the table below the chart.

View monthly share of search table
MonthMiroExcalidrawFigJamLucidsparkMuralWhimsical
Oct 202575.4%17.9%5.5%1.1%0.1%0.06%
Nov 202571.6%20.8%6.4%1%0.1%0.05%
Dec 202567.6%23.9%7.4%0.98%0.09%0.04%
Jan 202667.8%23.8%7.3%0.98%0.1%0.05%
Feb 202669.8%24.2%5.1%0.81%0.11%0.05%
Mar 202669.5%24.5%5.1%0.83%0.09%0.04%
Apr 202670.1%24.8%4.2%0.69%0.1%0.04%
May 202666.2%28.3%4.8%0.65%0.1%0.05%
Jun 202665.4%27.9%5.7%0.79%0.11%0.06%
Jul 202661.5%32.3%5.4%0.63%0.09%0.07%
Aug 202659.9%31.3%7.8%0.87%0.09%0.05%
Sep 2026——————

  1. 1.Miro

    59.9%

    Held 1st. 1.3M estimated branded searches, +0.32% vs prior month. Share -1.6 points.

  2. 2.Excalidraw

    31.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.FigJam

    7.8%

    Held 3rd. 168K estimated branded searches, +48.3% vs prior month. Share +2.4 points.

  4. 4.Lucidspark

    0.87%

    Held 4th. 18.7K estimated branded searches, +42.4% vs prior month. Share +0.2 points.

  5. 5.Mural

    0.09%

    Held 5th. 1.9K estimated branded searches, -0.51% vs prior month. Share 0 points.

  6. 6.Whimsical

    0.05%

    Held 6th. 990 estimated branded searches, -29.8% vs prior month. Share 0 points.

Compare search popularity between Miro and its closest rivals

How has branded search demand for Miro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miro worldwide fell from 2.3M to 1.3M.
  • Across the 11 months ending August 2026, Miro’s estimated Share of Search among whiteboard software worldwide decreased from 75.4% to 59.9%.

How did search popularity change for whiteboard software worldwide in August 2026?

  1. In August 2026, FigJam gained estimated Share of Search among whiteboard software worldwide, from 5.4% to 7.8%.

  2. In August 2026, Miro lost estimated Share of Search among whiteboard software worldwide, from 61.5% to 59.9%.

  3. In August 2026, Excalidraw lost estimated Share of Search among whiteboard software worldwide, from 32.3% to 31.3%.

  4. Estimated monthly branded searches for Whimsical worldwide fell 49.7% over 11 measured months, from 2K to 990 in August 2026.

  5. Estimated monthly branded searches for Lucidspark worldwide fell 44.7% over 11 measured months, from 33.8K to 18.7K in August 2026.

  6. Estimated monthly branded searches for Mural worldwide fell 35.8% over 11 measured months, from 3K to 1.9K in August 2026.

Where does Miro compete?

Miro is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Whiteboard software1st of 659.9%Shown above
Mind mapping tools1st of 564.6%Show ranking
Online whiteboard platforms1st of 587.1%Show ranking

How is Miro measured?

Brandwave collects information about searches that people make online using Miro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • miro
  • miro ai
  • miro com
  • miro online whiteboard
  • miro whiteboard
  • online whiteboard miro
  • whiteboard miro

Do you work for Miro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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