Billabong vs O'Neill:Which is more popular by branded search?
In August 2026, Billabong had more branded searches than O'Neill among wetsuit brands worldwide. Billabong was estimated to have 550K branded searches compared to O'Neill’s 2.9K, and held a 47.1% Share of Search versus O'Neill’s 0.25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billabong or O'Neill?
Compare the wetsuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Billabong, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | Quiksilver | O'Neill | Roxy |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.5% | 23% | 0.22% | 0.15% |
| Nov 2025 | 43.9% | 35.9% | 19.7% | 0.23% | 0.23% |
| Dec 2025 | 42.1% | 34.5% | 23.1% | 0.22% | 0.15% |
| Jan 2026 | 42.1% | 34.5% | 23.1% | 0.18% | 0.12% |
| Feb 2026 | 47.1% | 31.5% | 21% | 0.25% | 0.1% |
| Mar 2026 | 47.1% | 31.5% | 21.1% | 0.25% | 0.09% |
| Apr 2026 | 47.1% | 31.5% | 21.1% | 0.25% | 0.09% |
| May 2026 | 47.1% | 31.5% | 21.1% | 0.25% | 0.11% |
| Jun 2026 | 47.1% | 31.5% | 21.1% | 0.25% | 0.11% |
| Jul 2026 | 47.1% | 31.5% | 21.1% | 0.25% | 0.11% |
| Aug 2026 | 47.1% | 31.5% | 21.1% | 0.25% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the Billabong and O'Neill comparison changed over the last 12 months?
3 findings
- Billabong was ahead of O'Neill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide moved from 42.1% to 47.1%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit brands worldwide moved from 0.22% to 0.25%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for wetsuit brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Billabong’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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