Shopify vs Squarespace:Which is searched more?
In September 2026, Shopify had more branded searches than Squarespace among website builders worldwide. Shopify was estimated to have 5M branded searches compared to Squarespace’s 1.5M, and held a 26.3% Share of Search versus Squarespace’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shopify or Squarespace?
Compare the tools people build websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shopify, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | GoDaddy | Hostinger | Wix | Squarespace | WordPress | Webflow | Framer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.9% | 19.2% | 17% | 7.4% | 11.1% | 2.3% | 0.48% |
| Nov 2025 | 25.6% | 18.4% | 19.9% | 17.6% | 6.2% | 9.5% | 2.4% | 0.49% |
| Dec 2025 | 26.4% | 19% | 20.6% | 14.9% | 6.4% | 9.8% | 2.5% | 0.49% |
| Jan 2026 | 23.5% | 20.3% | 21.2% | 16.1% | 7% | 8.7% | 2.7% | 0.46% |
| Feb 2026 | 25.3% | 18.2% | 19.2% | 17.4% | 7.6% | 9.5% | 2.4% | 0.5% |
| Mar 2026 | 23.2% | 20% | 21% | 16% | 8.4% | 8.7% | 2.2% | 0.48% |
| Apr 2026 | 24.7% | 17.4% | 21.8% | 16.9% | 7.3% | 9.2% | 2.3% | 0.44% |
| May 2026 | 25.2% | 17.8% | 22.3% | 17.2% | 7.5% | 7.7% | 1.9% | 0.45% |
| Jun 2026 | 27% | 19% | 19.9% | 15.2% | 8% | 8.3% | 2.1% | 0.43% |
| Jul 2026 | 27.6% | 19.3% | 20.4% | 15.4% | 8.2% | 6.9% | 1.7% | 0.43% |
| Aug 2026 | 28.1% | 19.5% | 20.8% | 15.7% | 6.8% | 7.1% | 1.7% | 0.39% |
| Sep 2026 | 26.3% | 22.2% | 19.5% | 14.8% | 7.9% | 6.6% | 2.4% | 0.36% |
How has the Shopify and Squarespace comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Squarespace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shopify’s estimated Share of Search among website builders worldwide moved from 24.6% to 26.3%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Squarespace’s estimated Share of Search among website builders worldwide moved from 7.4% to 7.9%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for website builders worldwide in September 2026?
2 changes
In September 2026, Squarespace overtook WordPress to rank 5th among website builders worldwide, with 7.9% estimated Share of Search.
In September 2026, Shopify lost estimated Share of Search among website builders worldwide, from 28.1% to 26.3%.
Other head-to-heads among website builders
How each brand is measured
Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shopify
2 branded search terms
- shopify
- shopify ecommerce
Squarespace
1 branded search term
- squarespace
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.