Google Analytics vs Similarweb:Which is more popular?
In September 2026, Google Analytics had more branded searches than Similarweb among website analytics platforms worldwide. Google Analytics had about 2.9 million branded searches, while Similarweb had 301,000. Google Analytics made up 79.1% of all website analytics platform searches we track, and Similarweb accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about website analytics platforms, Google Analytics appeared in all five answers and Similarweb in two. Google Analytics was mentioned before Similarweb in every answer.
Who do people search for more?
Google Analytics, about 10 searches for every 1 for Similarweb
Who does AI mention more?
Google Analytics, mentioned in every answer we collected
Who does AI recommend more?
Google Analytics, named ahead of Similarweb in every answer
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Top website analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Analytics appeared in all five answers. Similarweb was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Analytics was listed before Similarweb in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Google Analytics1st
Plausible2nd
Matomo3rd
Microsoft Clarity4th
PostHog5th
Similarweb6th
Umami–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Matomo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plausible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Similarweb2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website analytics platforms
5 answers
Asked ChatGPT
“Which website analytics platform should I use?”
Asked ChatGPT
“What are the best website analytics platforms?”
Asked ChatGPT
“What's the best website analytics platform for website traffic?”
Searched Google, AI Overview
“website analytics platform”
Searched Google, AI Overview
“website traffic analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Google Analytics or Similarweb more popular in search?
This chart shows how often people search Google for Google Analytics and Similarweb by name. Each line represents a brand's share of searches for all seven website analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Analytics, Similarweb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Similarweb | PostHog | Microsoft Clarity | Matomo | Umami | Plausible |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 14.2% | 4.3% | 4.3% | 1.8% | 0.22% | 0.32% |
| Nov 2025 | 75% | 14.2% | 4.3% | 4.3% | 1.7% | 0.22% | 0.32% |
| Dec 2025 | 77.1% | 12.1% | 4.4% | 4.4% | 1.5% | 0.28% | 0.27% |
| Jan 2026 | 73.5% | 13.9% | 5.1% | 5.1% | 1.7% | 0.26% | 0.31% |
| Feb 2026 | 77.2% | 12% | 3.6% | 5.4% | 1.3% | 0.28% | 0.33% |
| Mar 2026 | 74.8% | 14.2% | 5.2% | 4.3% | 1% | 0.27% | 0.32% |
| Apr 2026 | 78.2% | 12.1% | 3.6% | 4.4% | 1% | 0.28% | 0.33% |
| May 2026 | 81.6% | 8.5% | 3.8% | 4.7% | 0.75% | 0.24% | 0.35% |
| Jun 2026 | 76.4% | 9.7% | 6.5% | 5.3% | 1.4% | 0.27% | 0.39% |
| Jul 2026 | 77% | 9.6% | 6.4% | 5.3% | 1% | 0.33% | 0.32% |
| Aug 2026 | 78.5% | 8% | 6.6% | 5.4% | 1% | 0.28% | 0.27% |
| Sep 2026 | 79.1% | 8.2% | 6.7% | 4.5% | 1% | 0.28% | 0.22% |
How has the Google Analytics and Similarweb comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Similarweb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Analytics’ share of searches among website analytics platforms worldwide moved from 75% to 79.1%, and its estimated monthly branded searches moved from 1.9M to 2.9M.
- Across the 12 months ending September 2026, Similarweb’s share of searches among website analytics platforms worldwide moved from 14.2% to 8.2%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for website analytics platforms worldwide in September 2026?
2 changes
In September 2026, Google Analytics gained share of searches among website analytics platforms worldwide, from 78.5% to 79.1%.
Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Analytics’ and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Analytics
2 branded search terms
- google analytics
- google analytics 4
Similarweb
1 branded search term
- similarweb
Other head-to-heads among website analytics platforms
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