Cîroc vs Grey Goose:Which is searched more?
In September 2026, Grey Goose had more branded searches than Cîroc among vodka brands worldwide. Grey Goose was estimated to have 368K branded searches compared to Cîroc’s 135K, and held a 16.7% Share of Search versus Cîroc’s 6.1%. These are worldwide searches for English-language branded terms.
Follow Cîroc vs Grey Goose and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cîroc or Grey Goose?
Compare the vodka brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grey Goose, Cîroc. The figures are in the table below the chart.
View monthly share of search table
| Month | Belvedere | Smirnoff | Grey Goose | Cîroc | Stolichnaya |
|---|---|---|---|---|---|
| Oct 2025 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| Nov 2025 | 29.4% | 44% | 16.1% | 7.2% | 3.2% |
| Dec 2025 | 23.7% | 43.1% | 19.4% | 10.6% | 3.2% |
| Jan 2026 | 28.4% | 42.5% | 19% | 7% | 3.1% |
| Feb 2026 | 28.6% | 42.7% | 19.1% | 7% | 2.6% |
| Mar 2026 | 30% | 44.9% | 16.4% | 6% | 2.7% |
| Apr 2026 | 34% | 41.5% | 15.2% | 6.8% | 2.5% |
| May 2026 | 30.2% | 44.9% | 16.5% | 6.1% | 2.2% |
| Jun 2026 | 30.4% | 45.1% | 16.6% | 6.1% | 1.8% |
| Jul 2026 | 34.8% | 42.3% | 15.6% | 5.7% | 1.7% |
| Aug 2026 | 42.1% | 34.6% | 15.5% | 5.7% | 2.1% |
| Sep 2026 | 37.4% | 37.4% | 16.7% | 6.1% | 2.3% |
How has the Cîroc and Grey Goose comparison changed over the last 12 months?
3 findings
- Grey Goose was ahead of Cîroc in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cîroc’s estimated Share of Search among vodka brands worldwide moved from 6.8% to 6.1%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Grey Goose’s estimated Share of Search among vodka brands worldwide moved from 15.2% to 16.7%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for vodka brands worldwide in September 2026?
1 change
In September 2026, Grey Goose gained estimated Share of Search among vodka brands worldwide, from 15.5% to 16.7%.
Other head-to-heads among vodka brands
How each brand is measured
Brandwave collects information about searches that people make online using Cîroc’s and Grey Goose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cîroc
1 branded search term
- ciroc
Grey Goose
1 branded search term
- grey goose
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.