Brandwave

CapCut vs Clipchamp:Which is more popular?

In September 2026, CapCut had more branded searches than Clipchamp among video editing software worldwide. CapCut had about 20.8 million branded searches, while Clipchamp had 1 million. CapCut made up 83.1% of all video editing software searches we track, and Clipchamp accounted for 4%. When we asked ChatGPT and Google AI Overviews about video editing software, CapCut appeared in all five answers and Clipchamp in two. CapCut was mentioned before Clipchamp in three out of four answers.

Among video editing software worldwide in September 2026

Who do people search for more?

CapCut, about 21 searches for every 1 for Clipchamp

CapCut 20.8M searchesClipchamp 1M searches

Who does AI mention more?

CapCut, mentioned in every answer we collected

CapCut in 5 of 5Clipchamp in 2 of 5

Who does AI recommend more?

CapCut, named ahead of Clipchamp in 3 of 4 answers

CapCut first in 3Clipchamp first in 1

Follow CapCut vs Clipchamp and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top video editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CapCut appeared in all five answers. Clipchamp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CapCut was listed before Clipchamp in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DaVinci Resolve1st
  2. Adobe Premiere Pro2nd
  3. CapCut3rd
  4. Final Cut Pro4th
  5. iMovie5th
  6. Clipchamp6th
  7. Filmora7th
  8. Descript–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CapCut or Clipchamp more popular in search?

This chart shows how often people search Google for CapCut and Clipchamp by name. Each line represents a brand's share of searches for all eight video editing software we track, month by month, from English-language searches worldwide.

CapCut and Clipchamp among video editing software worldwide, by month

Share of searches by month for CapCut, Clipchamp. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveClipchampAdobe Premiere ProDescriptFilmoraFinal Cut ProiMovie
Oct 202575.7%8.2%6.7%3.3%1.7%2.5%0.9%1.1%
Nov 202575.9%8.1%6.7%3.3%1.7%2.4%0.9%0.9%
Dec 202581%7.2%4.8%2.6%1.2%1.8%0.65%0.79%
Jan 202680.1%7.1%4.7%2.9%1.4%2.1%0.95%0.77%
Feb 202679.7%7%4.7%3.1%1.8%2.1%0.77%0.77%
Mar 202680.9%7.1%4.8%2.4%1.5%1.8%0.78%0.78%
Apr 202677.9%8.4%5.6%2.8%1.7%2.1%0.62%0.92%
May 202681.6%7.2%4.8%2.1%1.2%1.8%0.53%0.79%
Jun 202678.2%8.4%5.6%2.8%1.4%2.1%0.76%0.76%
Jul 202680.7%7.1%4.7%2.6%1.5%2.1%0.64%0.64%
Aug 202679.7%8.5%4.6%2.8%1.4%1.7%0.63%0.63%
Sep 202683.1%6%4%2.7%1.2%1.2%1.2%0.54%

How has the CapCut and Clipchamp comparison changed over the last 12 months?

3 findings
  • CapCut was ahead of Clipchamp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CapCut’s share of searches among video editing software worldwide moved from 75.7% to 83.1%, and its estimated monthly branded searches moved from 17M to 20.8M.
  • Across the 12 months ending September 2026, Clipchamp’s share of searches among video editing software worldwide moved from 6.7% to 4%, and its estimated monthly branded searches moved from 1.5M to 1M.

How did search popularity change for video editing software worldwide in September 2026?

2 changes
  1. In September 2026, CapCut gained share of searches among video editing software worldwide, from 79.7% to 83.1%.

  2. In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CapCut’s and Clipchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CapCut

2 branded search terms

  • capcut
  • capcut video editor

Clipchamp

1 branded search term

  • clipchamp

How the Brand Demand Index is measured

Other head-to-heads among video editing software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.